Why Your Business Needs to Be Active on Social Media


If you haven’t explored social media for your business, then you’re missing out on a lot. Social media is one of the best online platforms today for businesses to market their products and services. These sites also boast millions upon millions of active users, giving your brand constant, global reach.


There’s no wonder why a lot of business owners are establishing themselves on the likes of Facebook and Instagram. If you plan to follow in their footsteps, here are some benefits you can expect to gain:


Improve Brand Awareness

When it comes to cost-effective digital marketing strategies today, social media is one of the best. Using these platforms doesn’t require you to pay a tremendous amount of money just to get your brand out there.


Moreover, with billions of people active on social media, the right social media strategy will help you reach a broader audience that you can engage and interact with, which will result in stronger brand awareness. That is why it’s essential to have the right social media strategies in place because they can make or break your business.


Gain More Inbound Traffic

Think about the amount of inbound traffic you get by merely marketing on search engines; that’s not enough, right? Now, think about the amount of traffic you get when you tap into social networks; now, we’re talking.


When you market your business on social media, you get to reach more people outside of your loyal customer circle, and that means you get more new clients. Keep in mind that every post on social media is an opportunity to direct more users to your website.


Influence Your Search Engine Rankings

Your search engine rankings mean a lot. Being on the first page of search engines is an excellent way to gain more clients, and social media can help you boost your visibility. Although social media doesn’t have a direct effect on search engine rankings, it is known that using social media for a long period can play a role in improving them.


This is done by sharing content on social media that are incorporated with your keywords. The same goes for forms of content, such as infographics, photos, videos, and so on. When you start posting content that resonates with your target audience, you begin to create a community that will give your business more opportunities to grow.


For example, you get the chance to get in front of industry influencers who may write about your business and provide you with quality links. When that happens, your search engine rankings can get a significant boost.


That said, for social media to affect your search engine rankings, it will take some time, but it’s going to be worth it.


Gain Higher Conversion Rates

When you have greater brand awareness, you will be able to gain more conversion opportunities. Social media marketing lets your business create a positive impression by getting up close and personal with your target audience. The game now is to get on a deeper level with online users and establish a meaningful connection.


Actively sharing content on social media will personify your brand, which is great because internet users prefer to do business with people instead of companies. As your business establishes this persona on social media, you gain more trust from your audience, which then leads to higher conversion rates.




Social media marketing is a game-changer for all types of businesses today. Whether you’re struggling to gain more brand recognition and traffic or you’re already established in the industry, you can’t go wrong with social media marketing with the right strategies in place.


Are you in need of social networking for your business? Brandignity can help you with that. Our social media experts can take your business to social media platforms and promote more business growth. Contact us today.


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