Website Migration Checklist – 7 SEO Tips When Launching a New Website
When it comes to out with the old and in with the new, website migration is not a quick task. If anything, it is something that requires patience and proper follow-through.
Here are seven steps that are sure to help with your next website migration!
1) Run Small Trials
Though it may seem like changing or updating your website should be done in one shot, the reality is, it requires a proper step by step execution. One way of ensuring nothing gets shut down or that there are worse problems is to run small trails. Small trails mean migrating one page at a time, typically starting with a page that doesn’t receive much traffic.
2) Strive to Improve from the Previous Website
As you are migrating pages one by one, it is essential to keep in mind that you are looking to improve what you previously had. The reason for website migration is to not only improve the existing website but to enhance the user experience. This can be anything from having information readily and easily accessible and viewable.
3) Remove Videos, Large Graphics, or Images That Slow Down Your Website
One would think that the more pictures and graphics you have on your site, the better – this is, unfortunately, a double-edged sword. Too many graphics or videos, can actually slow down your website’s upload capacity. One way of avoiding potential upload delays is to find a host that can handle all your graphics; however, going with this option can tack on heavier costs, which may mean you need to make a budget increase.
4) Track All Data Pre and Post-Migration
The only way to really know whether or not the website migrating is going well, is through tracking. If you are planning on migrating, begin the pre-tracking of your existing site statistics. Typically having a month’s worth of pre-migration statistics is going to help with the post-migration tracking. Data can help determine whether or not the migration is working or not.
5) Create a 301-Redirect Map
When it comes to websites, a 301 redirect means that the website has been moved permanently. Not having a proper 301 redirect means that potential clients and website visitors can’t access the page. They would get a “404 Error”.
6) Promote the New Site
As you begin migrating your site page by page, consider creating a promotion for the newly updated website. If you have a page that encourages membership or to sign up for a newsletter, you can promote that page.
When you start migrating, consider with these pages, and do the homepage last. Why? It allows for any trial and error with other pages that won’t disrupt your website.
7) Have an Official Launch
Once you have fully migrated your website, time to officially launch it. This can include promoting it across your social media platforms or sending out newsletters to your subscribers. It is crucial that after migration, you reach out to those who would visit your site, mainly because you want to make sure they have the new link or address.
Investing in a website migration is a great time investment when you want to relaunch your brand. Website migration is a great option when you want to pick new and potential customers’ interest. Just remember, it is one that requires time and money to do so correctly.
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