7 Digital Marketing Tactics to Attain a Higher Spot on SERPs
A Search Engine Result Page (SERP) is a search engine’s (like Google, bingo, and Yahoo) response to your query. It is the first page that pops up after you click the search icon.
Over the past few years, every business’s primary goal has been attaining a higher spot on SERPs. And rightfully so because a higher ranking on SERP can drive not only an unbelievable amount of traffic but also generate leads for your business. Hence, a better position on SERPs can considerably lower your advertising cost. A higher ranking can also improve your company’s online reputation and increase ROI.
But how can you attain a higher spot on SERPs? Read below to find out a few tips about ranking at the top on search engines.
Add blogs to your website
Blogs are increasing in popularity by the minute. In reality, many online users enjoy reading blog posts and rely on blogs’ recommendations before making purchases. The more blog posts you have, the higher your visibility. It is so because blogs strengthen your SEO and present you with more opportunities to show up on search results. They are also a brilliant way to develop a relationship with your customers by focusing on their needs and wants. You get to connect people to your brand and eventually establish your business as an industry leader.
However, marketers often face trouble coming up with new, exciting blog post ideas continuously. Luckily, you can make use of the internet for this purpose. It would be best to begin your research by checking out this post on blog post ideas by Designrr.
Brush up your domain authority
Domain authority measures the success and relevance of your websites on SERPs. It refers to the strength of the entire web domain. People often confuse domain authority with page authority, while the two are pretty distinct. Unlike domain authority, page authority measures the ranking of a single page.
Domain authority is crucial for your online ranking. It helps attract guest posts and comments, sponsored posts, and even large-scale advertisers. It is also an excellent tool to augment your affiliate sales eventually and improve your search engine ranking.
However, building on domain authority requires patience. It is not a one-day job. You will need to work on your off-page, on-page, and technical SEO, improve your website’s speed, and ensure it’s mobile-friendly. Other than that, creating a high-quality profile link is also essential. Add more internal links, backlinks, and remove any wrong links, such as broken links or links from irrelevant websites.
Improve user experience
A satisfying user experience is perhaps the essential element needed to rank higher on SERPs. User experience plays a primary role in deciding whether your leads remain with you or not. Remember, an unsatisfying user experience could trigger bounce rates and, in reality, bring down your online ranking.
Therefore, improving user experience is highly critical. You can enhance your user experience by:
Adding visuals like images or short videos
Making your website as simple as possible
Choosing easily readable fonts
Ensuring your website doesn’t slow down
Eliminating heavy plugins
Including designs to ensure your site looks great on each device
Making it scannable
In simple words, backlinks are links from one website to another. Backlinks are highly significant for SEO because they improve your organic ranking by notifying Google about other websites with valuable content. Not only organic traffic but backlinks also help in attracting referral traffic and lead to fast indexing. Backlinks can significantly help build your brand authority, create new relationships, and establish a long-term directory.
To get more backlinks, you should begin by finding outbound links to form partnerships. Use Google search console reports, find out which backlinks your competitors are using, and ensure to create high-quality content. You can also look into adding infographics to your content via backlinks. Try looking for broken links to build backlinks, write testimonials, or find journalists and bloggers to sponsor your content.
Create a cornerstone page
Cornerstone is a page on your website that lists essential articles on your site. Some people believe the cornerstone to be the heart of the website. The content can be in either blog post form or a page.
Cornerstones can tremendously increase traffic and attract more subscribers. It has a straightforward structure and is significantly beneficial in attaining more backlinks. You can also raise brand awareness and search profiles.
Focus on your SEO
Unlike popular belief, SEO is one of the best methods to improve your site’s SERPs ranking. Optimizing your website can have numerous benefits, including providing a better user experience, generating more quality leads, and getting more clicks than PPC. SEO also helps in attaining PR and staying ahead of the competition.
Additionally, you don’t have to pay for ads in SEO, so it’s generously cost-effective.
However, understanding SEO and its several components is essential before implementation. It would prove beneficial to have a thorough knowledge of keywords and keyword research. It is the most primary step in SEO. You should also know about mega tags, on-page SEO, off-page SEO, and technical SEO. Adding quality content, product images, and social media are also crucial elements of SEO.
Pay attention to your ALT tags
ALT tags or alternative tags are part of the HTML attribute and applied to images. ALT tags improve accessibility and are immensely beneficial for visually impaired users, especially for screen readers surfing the web. ALT tags are also critical to SEO since they help in better ranking and improved visibility.
Google is known to place an excessively high value on alt text. It determines how the image is relevant to the content. Some ways you can optimize alt tags are:
Add a description to images
Ensure your text is no longer than 125 characters
Avoid keyword stuffing
Only add context that is in line with the topic of the page
Achieving a high search engine ranking is not impossible, but it requires effort and hard work. Creating a marketing strategy is highly vital. Ensure to have a plan to avoid diverting your focus on irrelevant or unnecessary tactics. You must be fully aware of all the trade tricks and choose those that best align with your marketing strategy or you should know how to market your blog to increase the traffic.
Hopefully, the tips mentioned above will prove helpful in improving your site’s SERPs ranking.
Eliza Jeffrey is an editor in a leading Internet strategy, marketing, and development firm. She is responsible for designing an online strategy, marketing, and development campaigns for maximum impact. I’m responsible for ensuring that every blog post I write is EPIC
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