6 Strategies for Designing a Successful E-commerce Website
The standard conversion rate of a good-performing website should be above 10%. And you need a solid web design to convert your site visitors into clients. Your site’s design should be simple, quick, and stress-free for visitors to navigate. A strong e-commerce design ensures a seamless procedure and shopping experience.
You need to ensure that your site is well optimized to match your effective online marketing. Besides, if a visitor leaves your site within seconds, you may just lose a potential customer and a possible income.
Over 17% of clients abandon their carts due to poor navigation and website design. That’s why you need to ensure your site is appealing and pleasant enough for visitors to buy from your store. You need to have an ideal web design to experience the success of your ecommerce website. Read along to see effective strategies for designing a successful e-commerce website in 2022.
1. Integrate Visual Hierarchy
Consumer habits and technology are changing every minute. The core principle of sensory perception and human psychology remains constant. How we view and process visual information is dependent on visual hierarchy.
Your site should have a visual hierarchy to make it easy for visitors to digest your content fast. Or have a strategic structure of your website pages to ease visitors’ navigation. According to a web design company in New York, most people browse a new website before buying. So it’s essential to ensure your web pages are well organized to reduce the bouncing rate. You can engage with web designers to help you bring out the best in your website.
Logo, call to action (CTA), Unique Value Proposition (UVP), and your business name are essential aspects of the visual hierarchy. You need to prioritize their placement and the suitable font to use. For instance, you should strategically place your logo and use the right font.
Your UVP should be next, and it needs to be above the fold. This is advisable as it allows visitors to understand your brand’s products quickly. Moreover, it is essential to have a CTA button on the center of your home page and product detail pages.
The CTA button is vital as it directs your site’s visitors to the page you would like them to visit. You’re confident visitors can navigate your site without huddles with an appealing visual hierarchy. Besides, it helps reduce visitors’ bouncing rate and cart abandonment.
2. Display Products on a Landing Page
A landing page is an effective strategy you should consider when designing an e-commerce website. The landing pages usually function as a gateway at the front entrance. Moreso, landing pages need to be appealing and concise to what a website is all about.
For a landing page to be effective, you need to display the best-selling items beside the rotating banner. This may seem like an old tactic, but web designers find it a practical addition to a website.
A powerful landing page will attract visitors’ attention and assist them in finding products they desire to purchase. What’s more, video content can be a practical addition to your landing pages. Basically, videos can improve your site’s conversion rate by 86%. Also, some people find video content more convincing and trustworthy.
3. Your Website Should Have Consistent Branding
Branding is a long-term practice that helps companies establish business identity and image. Besides brand identification, it also aids your business to flourish and thrive in new environments.
However, it’s pretty challenging for new e-commerce stores to establish themselves offline and generate an authentic brand name. So you need to know that your website is the first representation of your company. Therefore, your brand colors, core values, mission, and vision statement, should align with your business.
Leverage consistent branding to avoid confusion and make it easily recognizable. Moreover, your color scheme should match your company’s logo in your design. Doing this gives your visitors confidence in your brand.
Take note, there are a few exceptions when it comes to color. You can select a different color from your color scheme to make your CTAs and fonts visible and readable. Having intelligent marketing, excellent and consistent customer service, unique selling points, and competitive pricing can help you achieve this goal.
4. Ensure Each Page has a Search Page
Most of the best-performing e-commerce websites have a search bar on all the pages. Also, website designers claim that about 30% of shoppers use the site search tool when available.
Site search pages improve the usability of your site and reduce cart abandonment. This is because these visitors are confident and know what they’re looking for. Moreover, each page’s search pages help visitors explore an e-commerce site extensively.
5. Create Simple and Concise Content
Your site’s content is only valuable if it’s clear and concise for your visitors to understand it. Ensure your website design uses a visible font size and color before making it live.
Also, conducting user testing is an effective way to gauge if the content is clear and readable. You can request your family, friends, or coworkers to help you determine all this.
There may be no universal rule on the number of fonts used on a website. However, there are guidelines you can follow. You may decide to use just one font on the entire website. But, a good rule of thumb is to use up to three separate fonts to avoid confusion. Doing this helps your visitors to stay focused and convert.
6. Use Professional Images of Products
Detailed, crisp photos improve the image of your e-commerce store and make it more trustworthy.
Leverage professional product photos so potential clients can anticipate what to expect in real life. Moreover, high-quality photos communicate your seriousness and the value of your products. This shows that you care about product representation in your customer’s eyes.
Web designer companies encourage e-commerce sites to work with competent graphic designers and photographers. These people help to boost your image production online.
Working with professionals may be expensive, but it’s the sure way to have appealing custom web designs. A custom website with flashier, appealing, and softer images will attract more customers. Ensure the photos on your website are appealing and attractive enough to boost your site’s conversion rate.
These strategies cover the basics of design and marketing. The techniques ensure online entrepreneurs are successful in their e-commerce representation since they will be having a straightforward and high-quality design for their site.
There’s no doubt that an easy and appealing web design attracts most clients to navigate your web pages. Although web design is straightforward, it is quite challenging to create a converting e-commerce store.
You can hire a top web design company to help with the strategies above. These techniques help simplify the design process and ensure your e-commerce site is successful.
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