Digital marketing can be daunting, especially for small businesses who may not have the budget of the likes of Coca-Cola or Netflix to spend on marketing campaigns. Even so, there are plenty of digital marketing options that small businesses can implement to boost their brand awareness and reach new customers in innovative ways at a low cost or even free. Here are seven digital marketing tips for small businesses!
1. Set Up & Maintain an Active Google My Business Listing
A Google My Business (GMB) listing is a free and easy way to make your small business more visible online. By taking a few minutes to set up your listing, you can improve your chances of being found by potential customers searching for businesses like yours. An active GMB listing can help you build credibility and trust with potential customers.
Your Google My Business listing is often the first point of contact a consumer has with your brand. You should maintain an up-to-date profile with photos, correct address, website, and social accounts.
Also, you can showcase your latest promotions through Google My Business posts and keep consumers up to date on your offerings. This is also a good channel to share your latest blog posts. Consider incorporating making Google My Business posts the same time you post your social content. By doing this, you are expanding your presence on the search results page, which is like real estate gold!
Also, be proactive in getting customer reviews! People care about and trust the first-hand experiences of other customers. Encourage existing customers to leave you a review– you can then repurpose it into testimonials for your landing page or social feed!
2. Focus on the Right Social Media Channels
Small businesses need to focus on the right social media channels. You don’t want to spread yourself too thin by trying to do everything. You’ll only end up feeling overwhelmed. There’s no point in wasting time and resources on a platform that doesn’t align with your customers.
Do research to determine where your target persona spends time online, and focus on those. For example, if you’re a healthcare supplement brand for seniors, you probably don’t need a TikTok account. Facebook and Google ads might be a better fit for that demographic. Time is money, so don’t waste time on channels. In addition to being present on the right channels, posting relevant and engaging content is also important. It’s a great way to engage with your followers and customer base!
3. Build Trust Through Content
To build trust with potential and current customers, you should write blogs highlighting your value proposition and addressing users’ pain points. By providing quality information, you can position yourself as an expert and thought leader in your industry and earn the trust of those who matter most to your business.
Producing original content for your website and blog will directly contribute to your SEO.
4. Use SEO to Grow Organic Traffic
SEO, also known as Search Engine Optimization, is a strategy every small business should work on. The objective is to increase organic traffic to your website. This can be done by optimizing your website for specific keywords, creating backlinks, and ensuring your website is mobile-friendly. Additionally, you should ensure that your website loads quickly and is easy to navigate. Following these tips can increase your chances of ranking higher in search engine results pages, ultimately leading to more website visitors.
More website visitors also means more potential business!
5. Invest in Digital Advertising Campaigns
Aside from working on an organic strategy, we recommend running paid ads simultaneously to maximize brand awareness and drive website traffic.
More businesses are turning to online advertising rather than traditional media because you have more control over the campaign, ad spend, and tracking results. All ad platforms collect data such as impressions, clicks, etc., enabling you to measure how the ad performs. TV commercials or radio spots aren’t able to track audience behavior as detailedly as digital. With these data insights, you’ll figure out what imagery and messaging of your ads are well-received by your audience. You can continue to create effective ads by analyzing the data.
Digital ads allow for granular audience targeting, so have a strategy for people are different stages of the customer journey and deliver relevant ads to them!
Paid Search, Paid Social, and Display ads are the essential three most brands should be running. As mentioned in the previous point, focus on your target demographic’s social channels. Some other channels include video, native, audio, Over-The-Top, Digital Out-Of-Home, Metasearch, and more.
Digital ad campaigns can have different objectives, such as getting clicks to your website, driving conversions (lead generation or sales), increasing brand awareness, and so much more. When running a small business, this can be complicated and overwhelming. That’s why we recommend considering partnering with a digital advertising agency that can help you strategize, set up, and manage these campaigns. Investing in paid ads would increase sales, and more people would know about your brand.
6. Lead Generation Will Go a Long Way
Generating leads is an integral part of marketing and sales for any business. Encouraging people to voluntarily fill out a form to provide you with their contact information takes trust, and you should be offering something of high value worthy of their time. It might be a seven-day trial of your software, a downloadable resource, or a promo code–pair it with a landing page and highlight the benefits of your service offerings!
By collecting a list of contacts (which is proprietary to your business), you can use it for other digital marketing strategies, such as email marketing or uploading it as an audience list for paid ads. You can utilize it to foster client relationships and promote loyalty programs etc. The possibility is endless. So be creative and brainstorm how you can encourage people to want to give you their information!
7. Retain Customers with Newsletters
Email newsletters should be a staple in every brand’s digital marketing strategy. They are great mediums to share updates and new promotions. It also ties in with lead generation. Consider segmenting your audience based on behavior or interest. For example, if someone downloaded an eBook from your website, they might be interested in resources and tips, so create drip campaigns or specific content catered to their interests. Who knows, they might convert to a customer later down the road!
By informing people of your brand and offering value (blogs, tips, discount codes etc.) on an ongoing basis, will create loyalty over time. We recommend a weekly newsletter, don’t spam people’s emails too frequently. You gotta make people want to look forward to receiving your emails in their inbox, right? Here is Mailchimp’s guide to writing email newsletters for you to get started.
There you have it! Digital marketing covers so much ground, but we wanted to highlight these seven as they are foundational to any successful digital strategy. Check out Brandignity’s blog for more tips and resources like this!
Need Help with your Digital Marketing
Submit Your Info and We’ll Work Up a Custom Proposal