Instagram Marketing Basics: How to Use Instagram For Business

instagram tips


Instagram is one of the most popular social media platforms out there. And it’s not just for personal use. A lot of companies are using Instagram to reach out to their target market and promote their products or services. If you’re a business owner, you should definitely consider using Instagram. In this article, we’ll give you a basic overview of how to use Instagram for business purposes.


Why Use Instagram for Business?

What’s Instagram for Business? Instagram is a great way to tell the story of your brand. It’s also great to show your customers what you do and why they should buy from you. It’s one of the best platforms where you can start your digital marketing strategy wisely and effectively.


Instagram can be used as an effective marketing tool for businesses in three main ways:


  • Showcase product photos and videos with captions that explain how it works or how it makes life easier.
  • Share customer stories about how their lives were changed by using this product.


Benefits of Using Instagram for Business

1. Learn What Your Customers Like


The first advantage of our list is that it is straightforward yet useful. For example, Instagram users frequently post content that may be used to understand their tastes better and learn what they truly enjoy. Their way of life, where they live, their values, their personal beliefs, and many more can all be swiftly determined.


2. You Can Present Products or Services


You can submit photographs of your products, video instructions, and reviews of your services. The only thing you should be careful of is writing too many posts exclusively about products. Although increasing sales is your primary objective, Instagram users won’t appreciate seeing too much content that promotes sales.


3. Build Customer Relationships


Modern customers have high expectations of brands and companies. To keep them happy, you should interact with them online by publishing high-quality content, posing queries, responding to comments, and praising their Instagram efforts. Engaging in such a technique can cultivate enduring relationships with your fans and eventually convert them into devoted followers or even brand evangelists.


4. Reach New Audiences and Drive Traffic to Websites


Most likely, your brand has a loyal following of Instagram users who follow your work and like, like, and comment on your posts. You can reach out to a lot more people via Instagram and increase your fan base, so you don’t have to stop there. Make sure to create Instagram content that pops and you will go viral.


How to Create an Instagram Business Account


Convert an existing Instagram account:


  • Step 1: Go to your profile page in the app.
  • Step 2: Select the menu by clicking on it in the top right corner. Three small stacked lines appear to be present.
  • Step 3: Choose “settings” from the menu.
  • Step 4: Select “account” from the settings menu after you’ve arrived there.
  • Step 5: From here, you should notice the choice to switch to a business account marked at the bottom of the account menu. When you click it, you can be prompted to switch over immediately away or asked to provide any additional missing information.


Create a brand-new Instagram business account:


  • Step 1: Install the Instagram app on your iOS, Android, or Windows smartphone
  • Step 2: Open the app and register by entering your information. If more than one person will have access to this account, use an administrator email address. Alternatively, you can choose to log in using Facebook to quickly link your Facebook company profile.
  • Step 3: Choose a username and password, continue filling up your profile, and complete the login process.
  • Step 4: A personal account will be selected by default when you open a new account. As we indicated above under “convert an existing account”, you will now proceed with the steps for changing your Instagram account to a business profile.


Tips to Create Your Own Good Instagram Content

Base on DataPortal research Instagram has at least 1.452 billion users around the world in April 2022. Here are some tips on how to create well-thought content to boost your engagement on Instagram:


  • Define your goals and purpose
  • Do a target market analysis
  • Create a content calendar for the month or year, depending on how many posts you want to publish per week/month/year (see below)
  • You should also know that there are different types of accounts on Instagram, so make sure you’re using the right one for your brand or small business.


Make sure that you’re doing the right strategies and plan to create effective Instagram marketing for your business.


What Instagram Content is the Most Popular?

You might have heard that Instagram is a visual platform, and that’s true. You can find some of the most popular content on Instagram by looking at what people share with hashtags, images, or videos. Here are some examples:


instagram content



  • Infographics
  • Images
  • Videos * Live videos (e.g., skydiving) * Live stories
  • Reels


One of the most effective ways to promote your Instagram is creating Reels. You can make informative and amazing content with great transitions, special effects, filters, and more using different video editing software.


How to Promote Instagram Business Account

1. Set up a Business Profile


Set up a business profile on Instagram. This is where all of your marketing efforts will be focused, so it’s important that it looks professional and is easy for people to navigate.


Link all of your other accounts together: If possible, link all the other social media accounts under one umbrella (for example: “Instagram Business Account” vs “Instagram Profile”). This way, when someone searches for something related to an “Instagram Business Account”, they’ll see what else falls under this or other categories too!


2. Publish Consistently


When it comes to promoting your Instagram account, consistency is key. You want to post regularly, but not too often or too infrequently—you also don’t want to overwhelm your audience with too many posts at once or too few. You can use tools like a content scheduler in order to publish your content on time and make your Instagram management easier and faster. Also make sure you’re creating both engaging and informative content with relatable photos, videos, and captions.


Here’s the best way to keep track of how much time you spend posting each week:


  • Divide up the week into three equal parts (1-3 days).
  • Write down which days you’ll be active on Instagram during that period and what type of content (images/videos) will be posted on those days.


3. Advertising for Instagram


To grow your reach and engagement, consider using Instagram ads. If you’re interested in paid advertising on Instagram, you can set up an ad campaign in just a few minutes. You’ll be able to track the results of each campaign easily by generating detailed analytics reports that show which posts generated the most traffic, how many impressions they received and how many clicks they got.


Instagram offers several types of ad formats:


  • Text Posts – This type of ad consists only of text and links within it (e.g., “Click here”). It’s ideal for businesses who want their message short and sweet but still want some call-to-action items included in their link text, such as “Shop Now!” or “Sign Up Now!”
  • Video Ads – This type of ad is similar to text post ads except that it includes video content along with the link text (e.g., “Watch Video Here”). Creating video ads will boost your brand engagement and create a big impact on your Instagram Business account.


Grow Your Business with the Help of Instagram

Instagram is the second most popular social media platform, and it’s great for business. Instagram has a large, engaged audience that uses the app on mobile devices. It offers many advantages over other social networks like Facebook and Twitter, including sharing content with friends or followers and engaging with them in real-time.


Slay your digital marketing strategy by optimizing your Instagram Business account. You can partner with experts and find digital marketing solutions that will surely help you with this.

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