Using Your Business Logo on Social Media – A Step-by-Step Guide
Your business logo is the face of your brand, the calling card, and the icon that your target audience will associate with your business. It can help you create credibility, trust, and authority in addition to helping you establish brand awareness. Its use on your social media pages, such as Instagram, Facebook, and YouTube, will help boost your followers and traffic too. Logos are important (good logos are even better).
Below are the steps you need to follow when using your logo on various social media platforms.
Twitter requires users to upload a profile image when creating a page for their business. Here are the steps you need to follow when completing the upload of your logo.
Step 1: Change your logo image to PNG or JPG format and ensure that its size is above 400px X 400px.
Step 2: Sign in to your Twitter account and click on your name. This will take you to your profile page.
Step 3: Choose Edit Profile on the right-hand side of your computer and choose your logo image.
Step 4: Click Upload Photo.
Step 5: Locate your logo image and open it. Click on Save Changes.
Facebook is possibly the most popular social media site online. All you have to do to reach your target audience on this platform is post the right images and videos. Here are the steps to follow when uploading your logo on the platform.
Step 1: Adjust the size of your logo image to 400px wide x 150px tall. It will appear as 820px wide x 312px tall on desktop computers and 650px X 360px on mobile devices.
Step 2: Click the camera icon situated on the right-hand corner of your business page. You will find several options, including Take Photo, Choose from Photos, Upload Photo, and Remove. If you have the logo on your Facebook account, click on Choose from Photos. Click on Upload Photo to navigate to the location of the logo of your business on your computer device.
Step 3: Choose the JPG or PNG logo image and double-click on it. Facebook will direct you to the Create Profile Picture window. Drag your logo to the right position.
Step 4: Edit the logo image and ensure that it adjusts properly into the provided profile picture space.
LinkedIn places the logo of your business in a large rectangular box slightly over the background image. Follow these steps when uploading your logo on this social media site.
Step 1: Ensure that the size of your logo image is above 300(w) x 300 (h) pixels before posting it.
Step 2: Scroll down to the employment history and click the edit button situated on the right-hand side of your computer. Your company page will pop up after you type in your business name.
Step 3: Click on the Edit Profile button and select the profile logo image. Click on Upload Photo.
Step 4: Select the logo file and choose open.
Step 6: Click on Save Changes and the logo will appear in the right position.
Your logo on Instagram will appear near the middle and slightly to the left-hand side of the page. The other details of your business, such as the data related to your following will appear on the right-hand side. Follow the steps below to post your logo on this channel properly.
Step 1: Ensure that the dimensions of your logo are between 110px X 110px and 180px X 180px and in PNG format.
Step 2: Transfer the image to your smartphone because Instagram does not support uploads from desktop devices.
Step 3: Log in to your Instagram account on your smartphone.
Step 4: Choose Upload Photo on your Instagram account and choose the profile photo.
Step 5: Choose the logo image and tap on Choose
Step 6: Move to Edit Profile and tap on Change Profile Photo.
Step 7: Tap on the Done button after the edit is complete.
YouTube is another important social media platform for both individuals and businesses. Like other social media platforms, it allows users to upload their logos. After upload, the logo image appears near the middle. Here are the steps you have to follow when uploading your logo.
Step 1: Ensure that the size of your logo image is above 800px X 800px and in GIF, JPG, PNG, or BMG format.
Step 2: Log in to your YouTube account and choose My Channel situated below the profile photo.
Step 3: Click on the Edit button, which pops up when hovering over the photo.
Step 4: Choose your image on the list and click on Save.
Pinterest places the logo inside a circular shape near the middle of the left-hand side. After posting your logo, it will appear instantly due to the white space on the home page. Here are a few steps to follow when uploading your logo image.
Step 1: Ensure that the size of your logo image is above 165px X 165px and login to your Pinterest account.
Step 2: Click on the bolt icon on your business profile page.
Step 3: Move to the profile section and choose Change Picture to select the logo file.
Step 4: Click on Change Picture to choose your logo.
Step 5: Choose Save Settings. Your logo will appear on your profile page.
This is the marketplace for creative and unique goods. People visit the site to search for vintage and unique handcrafted pieces and vintage treasures. Here are the steps to follow when adjusting your logo to fit on this platform.
Step 1: Ensure that your logo image is in PNG format.
Step 2: Log in to your Etsy account and move to Shop Manager. Click on the pencil icon, located below the Sales Channels to start the editing process.
Step 3: Click on the camera icon, choose your file, and Click on Save Changes.
TikTok is one of the leading social media platforms. First, it is currently the number one destination for short mobile videos. The mission of this platform is to bring joy and inspire creativity. Second, this alone has attracted many young people. Here is how to use your logo on the platform.
Step 1: Ensure that the logo image is in PNG format and measures 100 x 100 pixels.
Step 2: Log in to your account.
Step 3: Move to your profile and click on the Edit Profile button.
Step 4: Click on Change Photo and choose Upload Photo. Choose the logo of your business from the mobile gallery, crop it, and position it properly.
Step 5: Tap on save.
The logo of your business is vital when it comes to the success of your marketing campaigns on social media networks. It will identify you with other people and identify what you sell.
Furthermore, it will influence more people to buy from you and become your loyal customers. Above are the steps to follow when using the logo of your company on your social media posts.
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