Automating Social Media Marketing for Small Businesses: Tips and Tricks

Automating Social Media Marketing


When you are a small business owner of an Shopify print on demand shop selling customized products, social media is a huge avenue for marketing. But we also know it gets exhausting when you’re constantly creating, managing, and publishing content on different platforms, especially if you’re a one-man army! 


By adopting automation tools, social media automation reduces the amount of time spent on manual tasks, such as:


  • Scheduling posts to publish during peak hours,
  • Responding to common customer questions,
  • and generating analytics reports.


Using automation for your social media marketing will free you up from repetitive tasks but will also provide some additional benefits to boost your marketing efforts. Let’s discuss them before we move on to discussing how to use them! 

Why You Should Automate Social Media Marketing

The use of social media automation to boost your digital marketing campaigns is very effective. It facilitates regular publishing, interaction with your audience, and the selection of engaging content. Some of the major benefits it offers are:


Better engagement


Several social media management platforms include a social listening feature that allows you to keep tabs on:


  • mentions your brand, 
  • search terms, 
  • opponents in the market, 
  • and products. 


You may learn more about your target market and how they feel about your brand using this information. Timely response and the information gleaned from automation solutions may help you discover new marketing potential and develop campaigns that will delight your clients. 


Increased Presence


Automating your social media accounts may help you maintain a constant online presence by making it easier to develop and distribute content. Because of this, the platform’s algorithms will be more likely to expose you to more users. 


More consistency


One of the most appealing features of automating social media is the consistency it brings to profiles throughout various platforms. This is more than setting up a schedule for fresh social media updates. By repurposing and redistributing material you already have, you may increase the number of times your target audience interacts with it via the use of social automation. 


Simpler management


When you use social automation, you don’t have to worry about things like: 


  • developing content and visuals, 
  • managing a calendar and maintaining a posting schedule, 
  • manual publishing,
  • and responding to your audience and connecting. 


Simply set aside a certain amount of time each month to work methodically and efficiently on these responsibilities with an automation tool. As a result, you’ll have an easier time keeping track of your marketing teams and responsibilities. 


Better Data


To better guide your marketing efforts and decisions, social media automation brings together data from all of your social media platforms in a unified dashboard. The results of a social media marketing strategy may be compared across channels. Data is collected via social media activities, such as:


  • posting, 
  • marketing campaigns, 
  • responses, 
  • and interactions. 

Social Media Management Tools

There are several social media management tools available in the market to help you refine your social media strategy. You can divide these tools into categories, such as:


  • Publishing/Scheduling tools – to post on the best times to get the most visibility
  • Data collection tools – to get accurate insights and make informed decisions
  • Customer interaction tools – to respond to customers asking common questions in chat
  • Monitoring and social listening tools – to track your competitor’s activities and make sense of conversations about your brand and industry


Based on what you wish to achieve, you can choose the right tools. For example, Hootsuite provides a tool to cater for each need – Hootsuite Publisher, Hootsuite Analyze, Hootsuite Inbox, and Hootsuite Insights


How to: Set Up Social Media Strategy

Social media automation can only help your marketing efforts when you have a strong social media strategy. Here’s how to create a social media strategy step-by-step:


Step 1: Define goals and metrics to measure your success


These must be measurable goals, like increasing brand awareness or driving more traffic. The metrics to judge these can be Instagram story views or click-through rates.


Step 2: Understand your target audience and what pleases them


Figure out details of your ideal customer, like their age, where they live, how much they earn/can afford, hobbies, interests, etc. These details will help you curate content that can speak to them. Use data collection capabilities of Social Media marketing tools here. 


Step 4: Know what competitors are doing


Check out competitors on social media and see what works for them and what doesn’t. Use that to sharpen your marketing efforts. Social listening features can be a great help here!


Step 5: Define the platforms you’ll use and set up business profiles


This should be done by determining what your target audience prefers. Use popular keywords and consistent branding elements in your profile descriptions, so your audience can recognize you easily. 


Step 6: Create a social media calendar


Posting consistently will be necessary to stay on top of the platform’s algorithm and increase your visibility. Figure out the peak times for your audience on each platform and use automated posting capabilities of social media management tools to publish content at the right time. 


That’s it! Once you’ve taken care of the steps above, you will have a solid social media marketing strategy for your business. To get the most out of your social media, here are a few more tips to nail down:


Create Content That Grows Your Business

When you’re creating content for your social media, it can’t be just any content! It has to be content that engages your audience and helps your business grow. If you want the content you create to make a lasting impression on your readers, consider the following tips:


  • Use high-quality visuals – a picture can express more than a thousand words, and people on social media prefer visuals over words anyways. 
  • Show authenticity – you can create unique content based on the type of your business. For example, if you have a print on demand store, you can show behind the scene footage of how you create your original designs. 
  • Say yes to UGC – encouraging and promoting user-generated content is one of the best ways to add new content and boost social proofing for your brand. You can ask your customers to create videos/post photos of their purchases and tag you on social media. Don’t forget to repost!
  • Use the right hashtags – using trending and relevant hashtags can help your content reach the right audience. It can also help them find you based on their searches and viewing habits.


Creating consistent quality content is hard, but using a content management system will help! This tip deserves its own section! 


Content Management Systems and Processes

With a content management system (CMS), a team of content creators may work together under a user-friendly interface to create and manage content for several platforms, such as:


  • websites, 
  • blogs, 
  • social media platforms. 


Most CMS provides an interactive dashboard to manage different social media platforms that have useful tools and plugins for easy collaboration over the production and promotion of your content. It will automate the optimization of your content for the best results and even streamline the entire process from ideation to publication. 


A CMS dashboard will also provide a plethora of data and analytics tools. Using it will help you get ahead of the game. Let us give you some more tips on that topic! 


Analyzing Data and Competitors

We’ve already touched on how analyzing data to learn about your audience and knowing what your competitors are doing is a crucial part of building a marketing strategy. However, this process is continuous and recurring in social media marketing as you keep up with new trends, refine your campaigns, and strive for better results. Here are a few tips to consider:


  • Leverage performance analytics – Most social media platforms will give you insights into your posts, ads, stories, etc, that you can analyze with determined KPIs.
  • Carry out A/B testing: Alter different elements of your posts, such as headlines, images, and CTAs, and learn which aspects your audience prefers best with A/B testing. Constantly improve your social media posts by testing a single aspect at a time to see which ones perform best.
  • Take content inspiration from competitors – Keep an eye on what competitors are posting and how their audience reacts to it. If you see a post that is doing well, you can take inspiration to create something similar or, even better to grab your target audience’s attention.
  • Change with time: The social media landscape and user habits are ever-changing. Keep abreast of the changes to algorithms and new tools, making consistent adjustments to your social media plan. Assess your progress often and make any changes or fine-tune your content for maximum impact.



If you’re a small business owner, leveraging social media marketing tools for automating menial and repetitive posting tasks can free you up to focus more on core business. In addition to saving time, you may also strengthen and supplement your social media marketing strategy. With the tips and tricks in this article, you’re ready to make the most of the automated tools available in the market and take your business to the next level. Get started with them today!  

Need Help with your Digital Marketing

Submit Your Info and We’ll Work Up a Custom Proposal

Need Help with a Project Common Form

  • This field is for validation purposes and should be left unchanged.