Full Force Funding
Case Study

Url

www.fullforcefunding.com

Campaign

This campaign received onsite SEO, external link building through blog writing, PR & articles. We also conducted blogger outreach campaign to get PR locations from high profile websites.

Time Frame

April 2009 – January 2013

Company Background

As experienced investors ourselves, we know how difficult it can be to navigate the maze of funding options for your project.

Challenge

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Initial challenges:

  • Heavy & established competition
  • No prior digital marketing
  • Brand new URL
  • Aggressive branding required

Web Design & Onsite SEO Strategy

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

1

Onsite & Offsite SEO

2

Weekly blog writing

3

Monthly newsletter marketing

4

Product image marketing

5

Proactive Google safe link building

6

Blogger outreach

7

Daily social media fan engagement

Result

Here are some web marketing milestones the site accomplished:

  • Page 1 for 7 important keywords within first 3-6 months
  • A variety of links from high profile industry locations
  • Industry recognition from PR efforts
  • 65% traffic increase within first 3 months of campaign
  • 35% increase in website sales during first 3 months

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