Pool Service & Builder
Marketing Services

Pool Company Marketing Services

We turn ripples into a wave of bookings—full-funnel digital marketing for pool builders and service pros, supercharged with AI. We dial in local SEO and your Google Business Profile to own the map pack, pair it with high-intent PPC/LSAs and scroll-stopping social that targets the neighborhoods most likely to say “yes.” Smart landing pages, instant quote forms, and tap-to-call make it easy to book installs, remodels, and service plans. Our AI assists do the heavy lifting—scoring leads, spotting hot ZIP codes, forecasting seasonality, drafting on-brand copy, and auto-following up by text/email so good inquiries don’t go cold. Reputation keeps you floating: we nudge five-star reviews and showcase them everywhere. And we track what matters—GA4, call tracking, offline conversions—so you see cost per lead, cost per job, and which channels keep your crew in the deep end of work.

On page & Off page SEO Services

We handle both sides of SEO for pool builders and service pros—on-page and off-page—so you rank, get clicked, and book more installs and maintenance plans. On-page, we build clear service pages for installs, remodels, resurfacing, openings/closings, and repairs; add city/area pages where you actually work; write helpful content (costs, timelines, materials, maintenance tips); tighten titles/meta; and organize galleries, reviews, and FAQs so shoppers get answers fast. We keep pages speedy and mobile-friendly, with clean internal links that guide visitors from “just looking” to “request a quote.” Off-page, we strengthen your reputation and authority: tune your Google Business Profile, clean up citations, and earn real local links from landscapers, builders, HOAs, chambers, and community sites—plus manufacturer/brand listings (Pentair, Hayward, Jandy) and photo-led features in local media. We also run steady, ethical review growth and showcase those 5-stars everywhere. Everything is tracked—rankings, calls, forms, and cost per lead—so you see which efforts are filling your schedule.

Pool Company Website Design

Sites that sell the dream—and schedule the job. We design pool builder & service websites that are fast, gorgeous, and conversion-first: hero video and instant-loading galleries, project filters (shape/finish/style), and interactive style boards or configurators. Clear pages for installs, remodels, resurfacing, openings/closings, and repairs pair with tap-to-call, instant quote/scheduling forms, ZIP-based service checks, and financing prompts. Trust lands on sight with reviews, warranties, and brand badges. Under the hood, you get SEO-friendly structure, Core Web Vitals speed, WCAG 2.2 AA accessibility, and clean analytics that track calls, forms, and booked consults. We hook into your CRM/dispatch and review tools so the site doesn’t just look like summer—it fills your calendar.

Social Media Marketing

Turn scrolls into site visits. We turn your installs, remodels, and sparkling service work into thumb-stopping content—drone flyovers, before/after carousels, time-lapses, care tips, and happy-client reels—then amplify it with geo-targeted ads to the ZIPs, HOAs, and neighborhoods most likely to buy. Click-to-call and instant lead forms make booking easy; DM autoresponders and text follow-ups turn messages into consultations. We spotlight reviews and UGC, team behind-the-scenes, and seasonal promos (openings, closings, maintenance plans) to keep demand steady. Partnerships with realtors, landscapers, and builders extend your reach, while smart creative testing keeps costs down and results up. Everything’s wired to your CRM with UTM tags, GA4, and call tracking, so you see which posts and ads fill the calendar—and which ones just make a splash.

Google AdWords

Get booked, not just clicks. We run profit-first Google Ads (yes, “AdWords”) for electricians with tightly themed campaigns—emergency calls, panel upgrades, EV charger installs—targeted to the ZIP codes you actually serve. Expect sharp search and call-only ads, dialed geo/radius targeting, and extensions that sell trust fast (location, call, sitelinks, pricing/financing). We cut waste with smart negatives (jobs, DIY, classes) and send traffic to conversion-ready landing pages with tap-to-call, instant quotes, and real reviews. Tracking is airtight: dynamic call numbers, form/chat goals, and LSAs paired when they pencil out. We bid to real outcomes (qualified calls, not just clicks), schedule ads around your hours (or 24/7 if you take emergencies), block junk clicks, and report what matters—cost per lead and cost per booked job—so you know exactly what’s working.

Email Marketing

Keep the pipeline full between pool seasons. We set up email that actually books installs and service: branded templates, clear CTAs, and automations that follow up quotes, chase open estimates, and remind homeowners about openings/closings, cleanings, and equipment tune-ups. We segment by service, ZIP, and lifecycle (new lead, estimate sent, active plan, dormant) to send the right message at the right time—plus review/referral nudges and upsells to maintenance plans or remodels. Under the hood, we handle copy, design, and deliverability (SPF/DKIM/DMARC), sync with your CRM, and pair email with SMS for instant responses. You get clean reporting—opens, clicks, consults booked, revenue per send, and lifetime value—so every campaign earns its spot in the deep end.

Why Choose Us

Choose us if you want cannonball-level impact, not a slow wade. We specialize in pool builders and service pros, pairing conversion-first websites, map-pack–winning SEO, and profit-focused Google Ads/LSAs with smart AI assists that score leads, forecast seasonality, and auto-follow up so hot inquiries don’t go cold. Our campaigns target the ZIPs and services you actually want (new builds, remodels, openings/closings, maintenance plans) and plug straight into your CRM for clean tracking. No fluff—just clear scope, fast launches, and a live dashboard showing cost per lead, cost per job, and ROI. Result: steadier demand, better reviews, and a calendar that stays happily overbooked.

If you have any questions or would like to chat about a digital marketing plan of attack call or text 617-959-3144 or email us at info@brandignity.com.