Remodeling & Renovation Contractor
Marketing Services

Remodeling Contractor Marketing Services

we turn demo-day dust into steady demand for home remodelers and renovation companies with a full-funnel digital program built to win locally and convert fast. We start with intent-led SEO and Local SEO—service-area pages, project-type pages (kitchens, baths, additions, whole-home), structured data, and an optimized Google Business Profile—to capture “remodeler + your city” searches and own the Map Pack. Your website gets a portfolio-first, mobile-fast overhaul with before/after sliders, cost and timeline explainers, financing info, trust signals (licenses, warranties, reviews), and sticky “Request an estimate” CTAs. We pair that with Google Ads tuned to high-intent keywords (and a ruthless negative list), plus social content and paid geo-targeting that showcase your craftsmanship through reels, walkthroughs, and client spotlights. Email and marketing automation follow up instantly—consult reminders, design-phase nurture, reactivation, and post-project review/referral flows. Under the hood, everything is wired to your CRM with UTMs, pixels, and call tracking so Smart Bidding and our optimization sprints chase what matters: qualified consultations, signed contracts, and a project calendar that stays full.

SEO Services

At Brandignity, our SEO for home remodelers and renovation companies is built to win local intent and convert research into estimates. We start with keyword research around project types and cities (“kitchen remodel [city],” “bath renovation,” “whole-home remodel”) and re-architect your site with service-area pages, project galleries, and before/after case studies that actually rank. Under the hood, we tighten Core Web Vitals, fix crawl/index issues, streamline internal linking, compress images, and add schema (LocalBusiness, Service, Review, FAQ) so search engines understand your expertise. Local is priority one: we optimize your Google Business Profile (services, categories, posts, Q&A, photos), align citations, and run a steady review-generation program to win the Map Pack. We publish authority content—cost and timeline guides, permit/HOA FAQs, design trend explainers, and financing info—then earn relevant local links from suppliers, design centers, chambers, and HBAs. Everything is tracked end-to-end with GA4, UTMs, and call tracking tied to your CRM, so you see exactly which pages and keywords drive consultations, site visits, and signed contracts.

Website Design

We design remodeler websites that feel like a polished reveal—beautiful, fast, and built to book estimates. We lead with a portfolio-first UX where visitors can filter projects by room, style, budget, and neighborhood, then dive into rich galleries with before/after sliders, short walkthrough videos, and optional 3D/virtual tours. Every page is mobile-first, ADA-conscious, and lightning quick, with trust signals (licenses, warranties, badges, reviews), clear process and pricing/financing info, and conversion-ready CTAs—sticky click-to-call, “Request an estimate,” calendar booking, and chat/SMS. Service-area and project-type pages are structured to rank locally with smart internal linking and schema. Under the hood, a flexible CMS (WordPress/headless) lets your team add new projects in minutes, while CRM, marketing pixels, GA4/UTMs, and call tracking tie every lead back to the campaign that earned it—so your site doesn’t just look great, it fills the job board.

Social Media Marketing

We turn social into a renovation request machine for remodelers—pairing scroll-stopping creative with hyper-local targeting and crisp lead capture. Your content mix hits what homeowners actually care about: before/after reels, 30-second walkthroughs, design trend tips, budget/timeline FAQs, client testimonials, and “ask the contractor” Q&As—published across Instagram, Facebook, TikTok, Pinterest, and LinkedIn. We amplify winners with paid campaigns that geo-target your service ZIPs, build lookalikes from past leads, and retarget site visitors with project highlights, driving to native lead forms, click-to-call, or calendar booking. Community matters, so we jump on comments and DMs fast, encourage UGC from happy clients, and spotlight reviews to build trust. Under the hood, everything’s wired to your CRM with pixels, UTMs, and call tracking, so we optimize to the KPIs that move jobs—cost per lead, consults booked, and contracts signed—not vanity metrics.

Google AdWords

Our Google Ads for home remodelers capture buyer-ready searches and turn them into booked consultations. We build tightly themed Search campaigns around project types—kitchen, bath, additions, whole-home—fenced to your service ZIPs, with responsive ads, sitelinks, call/lead-form extensions, and a ruthless negative list to filter DIY/job seekers. Performance Max expands reach across Maps and YouTube using your project photos and testimonials, while every click lands on fast, conversion-focused pages with one-tap call and calendar booking. We wire GA4, UTMs, unique call tracking, and offline conversion imports from your CRM so Smart Bidding optimizes to qualified leads and signed contracts—not just clicks. Then we A/B test headlines and landing pages, fine-tune dayparting and ZIP-level bids, and run remarketing/RLSA to bring back gallery viewers—lowering CPL and keeping your project calendar full.

Email Marketing

We turn email into your always-on renovation closer—moving homeowners from curiosity to booked consultations with timely, tailored messaging. We segment by project type (kitchens, baths, additions, whole-home), budget range, timeline, and ZIP, then use dynamic content to showcase the most relevant case studies, before/afters, and financing/timeline guides for each lead. Automated flows do the heavy lifting: welcome + lead magnet delivery, estimate follow-ups, design/selection nurture, “still interested?” re-engagers, project update notifications, and post-project review/referral sequences. Every template is mobile-first with clear CTAs, one-tap call and calendar links, and optional SMS nudges for speed-to-lead. Under the hood, we protect deliverability (SPF/DKIM/DMARC), wire GA4/UTMs, unique call tracking, and CRM fields for true attribution, and A/B test subject lines, content blocks, and send times. We optimize to what matters—qualified consults, estimate-to-contract rate, and lifetime referrals—not vanity opens.

Why Choose Us

Choose Brandignity because we speak remodel—fluent in selections, permits, and punch lists—and build marketing that fills calendars, not just dashboards. We run a conversion-first system that ties SEO, Local (GBP + reviews), a portfolio-first website, Google Ads, social, and email into your CRM and call tracking, so every click is traceable to a consult and contract. Our creative showcases real craftsmanship (before/afters, case studies, warranties), while our technical chops (Core Web Vitals, ADA, schema) keep the site fast and findable. We geo-target by ZIP, protect budgets with ruthless negatives, and tune campaigns to the jobs you want most—kitchens, baths, additions, or whole-home—scaling to your capacity. You get senior strategists, fast iteration, and transparent reporting. Result: fewer tire-kickers, more qualified estimates, and a renovation pipeline you can count on.

If you have any questions or would like to chat about a digital marketing plan of attack call or text 617-959-3144 or email us at info@brandignity.com.