If you haven’t noticed JCPenney recently did a major brand shift and I will be the first to say that it is absolutely awesome. Good bye to the depressing browns and the pale beige colors it was before. JCPenney has shifted gears and is now taking a fresh approach with up to date design and branding.

I got this new catalog in the mail from them and I felt compelled to do a blog post because we just love the direction this 100+ year old store has taken. JCPenney survived the great depression and countless wars to stand tall and proud. They went soup to nuts on this overhaul and this is not an easy task for an older established brand with a specific clientele. We talk a lot about how important great design and branding is to overall online success and we are not kidding. JCPenney has recreated their website as well to reflect this new branding effort. Good job JCP…good job.