Bing continues to up the ante with their search game and their recent announcement will surely keep Google on their toes (a little bit). Bing has decided to partner with Encyclopedia Britannica Online to increase their information offerings through their search engine.

“A core focus for us here at Bing has been about delivering relevant information in a more organized way to help you find what you need more quickly and get stuff done. An example of this approach has been seen in our answers feature – a snippet of information designed to give you a quick look at what you’re searching for while also giving you the option to dig deeper into the results.

Starting today, we’re excited to announce a partnership with Encyclopedia Britannica to include Britannica Online answers directly in the Bing results page.”

Screenshot

With Google recently making their knowledge engine announcement changed the way searchers can use Google for research purposes. Bing countered that move with their own knowledge integration. Let the games begin!

Related articles

• Bing Gets Smarter, Partners With Encyclopedia Britannica (But It’s No Challenge For Google’s Knowledge Graph)(techcrunch.com)

  ---

• Bing plugs Encyclopedia Britannica into its search results(news.cnet.com)

  ---

• Bing challenges Google’s Knowledge Graph with new Britannica Encyclopedia partnership(thenextweb.com)

  ---