Petzold Custom Carpentry
Website Design Case Study

Url

petzoldcc.com

Campaign

Website Redesign, UX, SEO, Blogging & Copy Writing

Time Frame

30 days

Company Background

Family-owned New England-based custom residential carpentry company offering remodels and additions.

Project Details

Petzold Custom Carpentry came to Brandignity ready for a fresh start, looking to elevate their brand and digital presence. Their existing site on Wix no longer reflected the quality of their craftsmanship or supported their growth goals, so the decision was made to migrate to WordPress for greater flexibility and scalability. Beyond just a redesign, the project included a full rebrand, strategic SEO implementation, ongoing blogging, social media support, and professionally written website copy—all designed to position Petzold Custom Carpentry as a standout name in their market and drive long-term visibility online.

Client’s wish list:

  • Modern, professional website that reflects high-end craftsmanship.
  • Migration from Wix to WordPress for scalability and control.
  • Strong brand identity and cohesive visual rebrand.
  • SEO foundation to improve search visibility and generate leads.
  • Ongoing blog content to support authority and rankings.
  • Engaging website copy that clearly communicates services and value.

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    5.0
    Jesse S
    2 weeks ago
    I’ve been working with brandignity for over 6 years. Maciej and his team have helped grow my business significantly. When we have questions, they respond quickly. This is why we need them, we don’t understand everything involved with this side of the business, and they just get it done. Makes running my business so much easier having them involved.
    Response from the owner:Thanks, Jesse! It was a pleasure helping you on your project. Look forward to working with you again.
    Anne Psomas
    3 weeks ago
    I have been ‘WOWED’ by Brandignity!!! Maciej is Impressively knowledgeable and thorough, easy to work with, quick with responses and execution of directives. He is patient with navigating and explaining today’s marketing ins and outs, which are a foreign language to me. He is a Mastermind of creative ideas and business promoting to my ideal clientele. Very satisfied with the results!!! 🙌🏼🙌🏼🙌🏼. Highly recommended!!!
    Response from the owner:Thank you! It was a pleasure working on your campaigns.
    Julian Cuestas
    1 year ago
    Great experience! Helped us get more visibility on our business. Great to do business with. Thank you!
    Response from the owner:Thanks! You hands down have the coolest barbershop I've ever seen.
    laurie Ellison
    1 year ago
    If you’re searching for a marketing agency that goes above and beyond to deliver outstanding results, Brandignity is the perfect choice. Highly recommended!
    Response from the owner:Thank you for the kind words!
    Trent Sanders
    1 year ago
    We have worked with Brandignity for almost 20 years this April. The best thing about this company is that I trust Mac 100%. He will tell you when he feels confident, and tell you when you have challenges in your market. We are an agency that doesn't focus on a niche, so I've seen results in many markets for SEO/SEM/site design/etc. Thanks for all of your support over the years, Maciej...always a pleasure. One light!
    Response from the owner:Thanks, Trent! This is definitely our favorite white label partnership we have ever had.
    Caitlyn Anderson
    1 year ago
    Fast and quality work! Would recommend to family, friends, and co-workers without hesitation.
    Response from the owner:Thank you!
    Mike Swanson
    1 year ago
    Brandignity took my old, dated Website and modernized it. They are responsive and put technical matters in terms that non-experts like me can understand. I'm very pleased with their products and services.
    Response from the owner:Thanks Mike! It was a fun project for sure.
    Angela Wilson
    1 year ago
    Maciej and his team always come up with great blog titles and info. They are consistently running reports to track website visits, growth etc.
    I don’t know anything about SEO but they are happy to explain everything and patient with me trying to understand it.
    Highly recommend!
    Response from the owner:Thanks Angela!
    april mitchell
    1 year ago
    Brandignity is amazing!!!! I highly highly recommend their services. Their design team is amazing. They launched my website and I organically recieved calls after their amazing design job and their SEO efforts
    Response from the owner:Thank you! It was a pleasure working on this project.