Content Integration Marketing

Both B2B (Business-to-Business) and B2C (Business-to-Consumer) marketing are forms of content marketing ideas in the sense that each are used by companies with certain business goals in mind. These goals might include lead generation, brand loyalty or industry credibility. B2B content marketing is an essential marketing strategy used in business by providing valuable and informative content to other companies that are considered potential clients. In contrast, B2C marketing slightly differs in that the potential clients are individuals.

Any content marketing expert understands the newly found precedence of writing quality articles as a means of top internet content marketing strategy. Article marketing is now being used by many companies to advertise indirectly, with the use of specific content often including information about a company’s field of expertise. Blog writing, also known as blogging, could be said to be a form of creativity content marketing as blogs are usually more personal than articles and are also group or niche specific.

Articles and blogs can help:

• Building inbound traffic
• Strengthen your SEO
• Drive more visibility to your website
• Build domain authority
• Establish credibility

Internet marketing content can come in many forms of written information. Both white papers and FAQ pages are great content marketing ideas that take the trend outside the normal boundaries. Frequently used in B2B content marketing, white papers are guides or reports that help readers make a decision or solve a problem in an authoritative manner. A FAQ, or Frequently Asked Questions page, is a web page with the purpose of providing answers to commonly asked questions about a company’s website, products and services.

Writing and selling e-books is an excellent way to use content integration marketing and has proved to be a very profitable addition for many content marketers. E-books, also known as electronic books, are digital publications that can include links, images and text, and can be read on a variety of devices including PC’s, e-readers, tablets and select smart phones. The digital publishing world has become a leading platform for content marketing as e-books can provide many ways to include content marketing integration on all levels.

Well designed and written eBooks help build:

• Trust
• Credibility
• Authority

A press release written and distributed with the right techniques can be an extremely powerful content marketing effort. Press release marketing can quickly see a surge in not only web traffic but leads and sales as well.