Dr. Spiegel
Marketing Case Study

Url

www.drspiegel.com

Campaign

Web development, search engine optimization, link building, blog writing, social media management, newsletter construction and management, AdWords

Time Frame

April 2010 – Present

Company Background

Company Background Boston area facial plastic surgeon.

Challenge

The medical space, primarily the dermatologist niche, is very competitive especially in tier 1 cities like Boston where this client is located.

Initial challenges:

  • Low link popularity
  • Out of date website HTML
  • Low or no rankings for keywords that searchers might use to find their site
  • Too many products clustered onto one page
  • Zero onsite SEO

Dr. Jeffrey Spiegel

www.drspiegel.com

I recently switched my internet marketing and web presence from a large NYC firm to Brandignity. So far, so good. Brandignity has been responsive, innovative, and completely above board. I am enthusiastic that our message is getting across better than ever, and with the most contemporary approach.

Web Design & Onsite SEO Strategy

Our first point of attack was to create a website which housed over 35 new service related pages we could then optimize on a local level immediately to the Boston, MA area. We created massive amounts of content and fully optimized all content utilizing a small handful of related keywords for each page.

We then incorporated a comprehensive monthly link building, blog writing and social media management in order to create a diverse traffic flow.

Result

Here are some quick SEO milestones the site has already accomplished:

  • Traffic from April 2010 to July 2015 has increased over 500%
  • Google Search Engine Referral Traffic Increased 100%
  • Website has averaged over 14,000 visitors per/month
  • Website averages 400 unique visitors per/day
  • When we took over the website it was averaging 30
  • Website conversions have increased over 100% each month

Current Keyword Rankings

  • Ranked 1st – 101 keywords
  • In top 3 – 145 keywords
  • Website has averaged over 14,000 visitors per/month
  • Top 10 – 213 keywords
  • Top 100 – 276 keywords

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