coachrickey.comCoach Marketing Case Study


Company Background

High School Football Coach


  • Custom WordPress Design
  • Onpage SEO
  • Custom Development
  • Keyword Research
  • Google Analytics Setup
  • Google Webmaster Tools
  • Hosting Setup
  • Blog Development
  • Image Research
  • Social Media Asset Creation

Onpage SEO

The goal for SEO here was to stand out when parents are searching for private football coaches or even schools (high school or college) looking to hire a new football coach.

  • Extensive keyword research
  • Meta tag copy writing
  • URL optimization
  • Custom SEO copy
  • Image alt tag optimization
  • Sitemap creation
  • Google webmaster tools install
  • Google analytics install
  • Speed optimization
  • Blog writing

For every project that includes SEO we take a strict approach by conducting keyword research on a page by page level. Each page goes through a series of steps to ensure each page is 100% search engine friendly.

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Custom Design

We were on a very strict timeline on this project. We have 1 week over a holiday weekend! We conducted custom design, SEO and development.