Hair Salon Case Study



Keyword research, onsite website optimization techniques.

Time Frame

30 days

Company Background

This client specializes in wigs and extensions and has a physical salon in the Boston area.


Hair related businesses like salons are very competitive. The Boston area has many different hair salons and related businesses.

Initial challenges:

  • No onsite SEO
  • No visible keywords on the site
  • Unoptimized meta data
  • Light on content
  • SEO nuts & bolts of the site needed tweaking

Onsite SEO Strategy

The first goal was to better understand the customer and how they searched for these products. That is important prior to starting your keyword research.

We first custom crafted meta data for each page, optimized existing content, optimized URL structures, image alt tags and added an XML sitemap to ensure the website was 100% search engine friendly.

  • Keyword research
  • Content optimization
  • Alt tag optimization
  • Image URL structures
  • XML Sitemap creation
  • Interlinking recommendations


Within 30 days these are the results we recorded:

  • 38 new keywords in position #1 in Google
  • 54 new keywords on page 1 in Google
  • 110 new keywords on page 1 in Bing
hair salon rankings case study

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