Hair Salon Case Study
Url
www.intriguinghair.com
Campaign
Keyword research, onsite website optimization techniques.
Time Frame
30 days
Company Background
This client specializes in wigs and extensions and has a physical salon in the Boston area.
Challenge
Hair related businesses like salons are very competitive. The Boston area has many different hair salons and related businesses.
Initial challenges:
- No onsite SEO
- No visible keywords on the site
- Unoptimized meta data
- Light on content
- SEO nuts & bolts of the site needed tweaking
Onsite SEO Strategy
The first goal was to better understand the customer and how they searched for these products. That is important prior to starting your keyword research.
We first custom crafted meta data for each page, optimized existing content, optimized URL structures, image alt tags and added an XML sitemap to ensure the website was 100% search engine friendly.
- Keyword research
- Content optimization
- Alt tag optimization
- Image URL structures
- XML Sitemap creation
- Interlinking recommendations
Results
Within 30 days these are the results we recorded:
38 new keywords in position #1 in Google- 54 new keywords on page 1 in Google
- 110 new keywords on page 1 in Bing
