Suite 103 sits in an area that has a great deal of competition. Medical spas in the greater Boston area are in high abundance and the search engine space for many localized keywords is very congested. We were starting with a website that has had virtually no SEO or web marketing efforts previously conducted.
The goal right from the beginning was good optimized website content. Most of the service pages were greeted with a decent amount of content, roughly about 300-400 words which is a nice healthy amount of content to have on a service page or product page.
We conducted extensive keyword research, combined those keywords with localized variations specific to their geographical area, custom written meta data, optimized URL structures, XML sitemap creation, image optimization and good clean coding. The results speak for themselves.