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April 15, 2015
The True Value of a Retweet on Twitter for a Business
With a multitude of platforms appearing every year, social media is more popular than ever. So much so, that most businesses are now using the likes of Facebook and Twitter to promote their business, products and services to potential consumers. …
April 14, 2015
DIY Digital Public Relations: How to Promote Your Small Business
The art and science of public relations can be tough to master, which is why so many companies turn to well-established PR agencies to help them get in the game. But having the budget to engage an agency is not …
April 13, 2015
11 Ways to Boost Your Blogger Relationships (and Business)!
Need I tell you blogger influence is growing? 84% of consumers now buy products or services they’ve discovered on a blog. The findings revealed by Research Now show this influence extends across household items (54%), personal purchases (45%) and gifts …
April 10, 2015
Content Appeal: Resources that Acquire New Business
In recent years there has been a definite move away from traditional marketing. This has been partly driven by the fact that television and print advertising has become increasingly expensive, and thus often lies outside the budget constraints of many …
April 8, 2015
Social Media Law: How to Keep your Business Out of How Water
For businesses looking to establish a presence on social media, it can seem like a wild west. However, it’s important to note that there are laws that businesses need to uphold. People on the Internet are famously very critical, so …
April 6, 2015
How Video Marketing with Industry Influencers Can Help Build Your Brand
Videos add dimension to your website by giving viewers something to look at other than blocks of text. They also give your marketing strategy a personal touch. Customers prefer to know who they’re dealing with. Videos add a face to …
April 3, 2015
How to Make a Name for Yourself via Social Media
Social media has become an intricate part of both our personal lives and careers. It’s a way for everyone to stay connected and communicate. We see each other’s trials, triumphs, and goofy pictures every day when we share them. It …
April 2, 2015
How does Search Engine Visibility Correlate with Brand Perception?
Search engine marketing and optimization strategies are most frequently associated with increasing users’ direct response, but higher visibility in search also influences the ways online users perceive a brand. This was confirmed by various successful campaigns big brands such as …
March 31, 2015
How Visual Should My Mobile Site Be?
It’s happened to everyone: you’re looking for a restaurant on the fly and are already in the car with out-of-town clients expecting you to find a great place. Alas, you find one that looks like it will work: good ambiance, …
March 30, 2015
Google Discusses How to Pick the Right Keywords for your AdWords Campaigns
If you have ever ventured into the web marketing space you will know that keywords are sort of the holy grail of internet marketing. Whether it’s SEO or AdWords the wrong keyword could wreak havoc on your budget and efforts. Keywords …
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Brandignity is a Naples, FL based, white hat search engine optimization (SEO) & marketing firm that is devoted to helping our clients build their brand and market their business' websites online. As search engines evolve they require a more comprehensive web marketing approach to all SEO related efforts. At Brandignity we put on our best "marketing hats" for every project we take on.