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June 25, 2015
How to Distribute Your Marketing Budget between SEO & PPC
What is your 1st choice? SEO or PPC? This marketing and advertising question usually comes to the mind of entrepreneurs and business owners. SEO (search engine optimization) is known to be more sustainable, but takes more time to deliver results. …
June 22, 2015
Traditional vs Digital: How to Integrate Traditional and Modern Platforms
Being fully-entrenched in the digital age, marketing platforms such as social media, emails and videos have taken the world by storm. But more traditional approaches such as TV, radio and print, have still got a great deal of credibility and …
June 18, 2015
The Importance of a Content Calendar
Save the date! If you work in business planning or marketing there are bound to be countless events throughout the year that you need to remember and there is nothing worse than to have these all important dates sneak up …
June 17, 2015
How Facebook Native Video is Engaging Brands [animated infographic!]
Probably one of the coolest infographics I have seen in a while. With Facebook’s recent announcement of animated GIFs this is a fitting piece of art work. The folks over at One Productions put together this infographic discussing how native video …
June 16, 2015
Pinterest is about to go eCommerce!
Once again Pinterest proves to the world that it is a force to be reckoned with in the world of social media. So far, it has proved to be an integral tool in our day to day creative life. Using …
June 12, 2015
4 Ways to Find Content for Your Business Blog
It’s a typical Monday. Most people are head down, churning out work, planning out their week. But you, you’re on the hunt for content that you can turn into actionable blog posts for your audience. You know what your audience …
June 11, 2015
Can we use Snapchat for Marketing?
If you are one of the 100 million Snapchat users, then you will already be familiar with its new function, Discover. Discover is an online magazine hosted by Snapchat but populated by a small amount of large companies. The interesting …
June 9, 2015
The Presidential Marketing Plan – It’s All About Being Strategic
Complete this sentence: Presidential campaigns are full of _____________. There are plenty of colorful ways you might have filled in the blank, but one that may not have come to mind is “relevant strategies for my business and marketing plan.” …
May 29, 2015
Brand Website Layouts Done Right
Your incoming web-traffic is at an all-time high, but your bottom line isn’t following suit. What’s a business owner to do? For starters, it may be necessary to make design adjustments to your website to boost conversion rates. Here are …
May 28, 2015
Is your Business in a Seasonal Town? Things to do to Offset the Lag
Seasonal towns are usually classified as those that experience their main influx of business during specific time of the year. As a result, it is crucial for businesses that are located in these areas to ensure that they focus on …
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Brandignity is a Naples, FL based, white hat search engine optimization (SEO) & marketing firm that is devoted to helping our clients build their brand and market their business' websites online. As search engines evolve they require a more comprehensive web marketing approach to all SEO related efforts. At Brandignity we put on our best "marketing hats" for every project we take on.