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March 31, 2015
How Visual Should My Mobile Site Be?
It’s happened to everyone: you’re looking for a restaurant on the fly and are already in the car with out-of-town clients expecting you to find a great place. Alas, you find one that looks like it will work: good ambiance, …
March 30, 2015
Google Discusses How to Pick the Right Keywords for your AdWords Campaigns
If you have ever ventured into the web marketing space you will know that keywords are sort of the holy grail of internet marketing. Whether it’s SEO or AdWords the wrong keyword could wreak havoc on your budget and efforts. Keywords …
March 25, 2015
Real-Time Bidding (RTB) vs. Retargeting – What’s The Difference?
Retargeting lets advertisers target users based on previous actions. In most cases, users are targeted after visiting a website, but not converting into a lead or a sale. RTBs and retargeting have become closely linked, with many RTBs allowing advertisers …
March 23, 2015
5 Intriguing Social Media Marketing Strategies that Improve Your Marketing Efforts
Almost all entrepreneurs today know that social media marketing is the ‘next big thing’ and should be taken advantage of. Recent surveys conducted online pointed that “a whopping 92% of marketers claimed that social media marketing proved beneficial for their …
March 17, 2015
HubSpot Discusses How to Generate 2 Million Blog Visitors per Month
Although many brands have gone on to become successful media companies, very few of them have achieved the level of success that HubSpot has in this regard. This online blog site has managed to build not just one of the …
March 16, 2015
How your Business Can Benefit from Data Driven Marketing: What Does the Future Hold?
Tim Cook recently voiced strong opinions on privacy issues at a cyber security summit in Silicon Valley. With big data fueling personalized marketing strategies, brands are paying close attention to the latest developments in online security and legislation. Providing data …
March 13, 2015
The Basic Principles of ASO (App Store Optimization)
ASO – App Store Optimization is a process of improving the rankings and visibility of a mobile app in the app store. There are two main popular ecosystems – Apple’s App Store for all the iOS apps, and the Google …
March 12, 2015
Redesign or Not? Things to Consider Before You Overhaul Your Website
All good things must come to an end… or at least get a redesign. So is the case with your business’s website. If your business is stagnant or has plateaued, or if traffic to your website isn’t where you want …
March 6, 2015
You May be Losing Money by Not Using PPC
Coming from an SEO background it took some time for me to warm up to Pay Per Click. My first years working in Internet marketing was 100% focused on pure Search Engine Optimization. The fact that the vast majority of …
March 5, 2015
A Poor Web Host Could Destroy your Online Visibility
What is a web host? A web host is a company or individual that allows you to use their servers in order to keep your website live and operational. What is the benefit of having a web host? Having a …
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Brandignity is a Naples, FL based, white hat search engine optimization (SEO) & marketing firm that is devoted to helping our clients build their brand and market their business' websites online. As search engines evolve they require a more comprehensive web marketing approach to all SEO related efforts. At Brandignity we put on our best "marketing hats" for every project we take on.