Google is always tweaking and changing their already complex search algorithm and recently they let the community know of just a few important ones people can look out for.
Google compiled a short list of new search algorithm changes that have happened very recently or are about to happen shortly. We like it when Google dangles a carrot and lets us know about these changes.
“We’ve published hundreds of blog posts about search over the years on this blog, our Official Google Blog, and even on my personal blog. But we’re always looking for ways to give you even deeper insight into the over 500 changes we make to search in a given year. In that spirit, here’s a list of ten improvements from the past couple weeks:”
We will pull out the most important ones in our opinion but if you want to view the full list please click here.
Snippets with more page content and less header/menu content: What this means is that Google will continue to put more weight on page content rather than just meta descriptions. Snippets in search results will start pulling in more info from actual content on the web page which means a stronger focus on web content will have to be taken. If you haven’t been paying much attention to your website content you should start now.
Better page titles in search results by de-duplicating boilerplate anchors: If you are creative with how you use anchor text on your site to manipulate power you might soon meet your make as Google is going to pay much closer attention to how websites use hyper linking.
Fresher, more recent results: Some websites that dominated search results for time-friendly search queries have most likely seen a massive dip in traffic. Google wants to display the most relevant information when it comes to anything time-sensitive.
It is important to understand that Google tweaks their algorithm more than 500 times per/year. Google does not let everyone know every time they make a change so keep this in mind. Once in a while they like to throw us a bone and let us know about a few that the search community might be getting really chatty about.