We love when Google gives us valuable insight as to how their search engines evolve and change from month to month. A little while back Google started really giving the community some great information as to how their algorithm is being updated, which is great news for web marketers. With that said, Google is not going to give out the whole kit and caboodle because frankly, why would they? We should be grateful they give us the amount of information that they do. Do your best to really understand the info they give to make better search marketing choices for your brand.
Why does Google give us this info?
Google wants professional marketers to use their search tool with ethics and a right state of mind. They are working hard to rid the world of spammers who flood their search pages with useless pages and information. Google wants businesses to understand how to properly market their websites pushing their brand proactively through the pages of their search engine. The better the approach the better the user experience.