We came across this neat infographic on how grocery stores market themselves online utilizing social media tactics. Supermarket search marketing is important and we very rarely come across stores that really push it — I mean really push it.
Most people don’t need to find a new grocery store online but they can surely become part of one on Facebook or Twitter. Social media is all about engaging and communicating, not prospecting (maybe a little). Sure it is nice to acquire a new client or close a deal because of your social media efforts but it is also important position yourself as a community with a voice.
Here is a great infographic from the folks at Tamba showcasing some data regarding supermarket social media impact.