Google and Yahoo: Their Similarities and Distinctions

Yahoo vs. Google


In the world of Internet search, two names emerge as the most famous: Google and Yahoo. All feature web explorations, image quests, e-mail capabilities, and a whole lot more.

As a web browser, have you ever wondered about the similarities and differences of these two internet giants? Have you ever thought about which is the better search engine to use? You don’t have to worry about this anymore, because here’s a face-to-face comparison of the world’s top search engines.



Yahoo was founded by Jerry Yang and David Filo in January 1994 and was first named “Jerry’s Guide to the World Wide Web.”

This guide, a collection of sites, was then renamed to the now-famous “Yahoo” moniker we know and love.

First a search engine, it ventured into other businesses, such as e-mail (Rocketmail) and communications (Four11.) Yahoo also purchased Geocities, which allowed users and Marketing Arizona experts to create their own websites. Other Yahoo features include Groups, Flickr, and Yahoo 360.



Founded in 1997 by Sergey Brin and Larry Page, Google is the largest search engine with market shares. Originally named “Backrub,” Google was created to search back links to determine the importance of a website. Brin and Page originally wanted to name the site “Googol” but unfortunately the name is patented.

To address the escalating needs of web browsers, Google had acquired media companies such as YouTube and Orkit. It’s also famous for its AdWords, where advertisements are sold by Marketing Arizona companies with the use of several keywords.



Even at conception, Google and Yahoo have a lot of similarities. First and foremost, their founders were Stanford University graduate students. Both Yahoo and Google are California-based public companies dealing with Internet services and Computer Software.

Of course, both sites are capable of web search and e-mails with unlimited storage. Both sites also offer instant messaging. Yahoo and Google also have map features for people who want to know more about their area or other places they would like to visit.



Google has a desktop search and user-generated videos, many thanks to YouTube and Google Video. It also has a book search, which makes it perfect for literary junkies. Google Earth is another feature, for which you can spot your home with the use of the Google site. Another thing that sets Google apart is it trumps Yahoo when it comes to revenue and net income, besting the competition by almost 50%.


Yahoo, on the other hand, has a Personals feature and a job site named “Hot Jobs,” perfect for people looking to venture into Internet Marketing in Arizona. Another great thing about this company is its Yahoo International leg, which features content and articles related to the browser’s country of origin.


Yahoo and Google are similar in many ways, yet they have different programs and strategies that make them unique in each way. So if you’re looking for the best search engine, the answer is simple. It depends on your needs and which site would best cater to them.


Sunny Popali is SEO Director at Tempo Creative is an Arizona Inbound Marketing firm that has served over 700 clients since 2001. Tempo’s team specializes in digital and internet marketing services including web design, SEO, social media, and strategy.


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