If you are not using Google Analytics on your website then you must be sleeping under a rock! GA has become a crucial data tool when analyzing and tracking website traffic & movement. Everyone from small mom & pop organizations to enterprise level businesses are using Google Analytics to make better, smarter marketing decisions.
Google produced this video to showcase how one large organization (http://www.pricegrabber.com) uses Google Analytics to understand their audience and how they navigate through their website.
