SEO is no longer just some trickery and foolery like it once was years ago. SEO is important and when approached correctly could be vital to the success of your business. It just depends on how you approach it. The sooner you realize that it is a marketing mindset and not just a checklist hanging on your computer monitor you will be in much better shape moving forward.
The awesome folk at Rise Interactive, a digital marketing agency, put together this great SEO infographic depicting some very important SEO industry information.
Here is some quick data from the chart:
243 million people in the U.S use the Internet
92% use search engines
80% only look at the organic search results
78% research prior to making a purchase
46% connect through smartphones
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