The Google+ page is frighteningly close to the Facebook fan page, which means that it is also very similar to do your SEO (Search Engine Optimization) for it too. This means that if you have a Facebook fan page already, then you can apply most of what you have learned on there over to your Google+ page. This article gives you a number of tips relating to your Google+ page and how you can make it more search engine friendly. It is a good thing because the Google+ pages are appearing more and more on the search engine results pages these days.
The hummingbird update places more emphasis on social media posts
The newest Google update is the hummingbird update, and it places more emphasis on social media posts as they are now more likely to appear on the Google search engine results pages. This means that applying a few website related search engine optimization techniques are going to be handy. However, the hummingbird update also states that keywords are becoming less important and most of the website SEO is based around keywords.
So without keywords, what should a person do?
Every now and again, you should optimize your posts as if they were blog posts or website posts, but try to answer a question instead of just targeting keywords. Try to target a question by first defining the question you are answering and then answering it. Almost any search engine query can be turned into a question. The proof of this is on the Google search engine itself, as it is how the Google suggestion tool works.
The Google+ bio and profile
When you set up your Google+ page, you are given options on what you may fill out in order to correctly describe your Google+ page. It is your job to fill in as much of this as possible. You need to make sure that you are also very concise with what you write whilst also making sure you write for human readers. You are trying to describe the awe of beauty of the subject of your Google+ page that could potentially fill an essay.
You need to condense it down and make it concise so that it is just filled with the good bits. You need to write it as if you were writing it for human readers and not search engines because that is the way this sort of thing works these days. For a long time Google has been playing the tune that says the Internet should be made for human readers and human usability. The whole idea that people are writing for the search engines needs to go, as Google are phasing it out as quickly as they can.
Post with full and semi-in-depth posts
This tip is a fine example of making your Google+ page search engine friendly whilst keeping it realistic. If your page answers a question in some way, then try to make the result in-depth and full of facts that the search engine could pick up on. But, if you make it too in depth then firstly people will probably not read it on social media, and other people may ask why you have not published this information on a website, blog or in the mainstream media. That is why your posts should occasionally be semi-in-depth. The rest of your posts can be the usual mad variety of posting that you are so good at.
Sign up your business for Google maps
Doing this will also put you in the Google places/location index too. It is also a good idea to link your website and Google+ profile to this too. It is a very good indicator for Google to show them what you are all about. It also helps Google to judge what your Google+ page and your website are all about. This sort of information will help you to rank your website up the search engine results pages too.
Do not forget that Google+, YouTube, Google locations/places, Google maps and the Google+ Page are all run by Google, the same company that decides which websites rank up or down the most popular search engine on the planet. It doesn’t take sitting around in a chair all day like Stephen Hawkins in order to figure out that signing up for Google stuff is going to eventually help you rank a little higher up the search engine results pages. Your Google+ page can be a part of all this, so sign up for things and link them together as best you can to get the best effects.
Kate Funk is a freelance writer at http://getanycontent.com. She is mainly focusing on technology, gadgets and all the latest SEO trends which are interesting for networking enthusiasts.
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