Search Engine Optimization is a very effective process to make a website appear higher in search results. The process basically makes the website more readable for search engine crawlers and modifies the website in such a way that the search engines are able to identify the content of the website and hence place it appropriately in search results. Many firms provide SEO services globally.
SEO has evolved over the years, but even now there are some practices, which are carried on and should be stopped because they might not be effective anymore. Listed below are some of them:
1. Focusing Only on Google Search Engine for Driving Traffic
Many SEO practices are designed around the Google architecture and other search engines are often ignored. This is not a good practice and should be avoided. Now, there are many search engines like Bing, which are quickly gaining significant market share. SEO services should keep these developments in mind and design their optimizations and modifications accordingly. Even if the time hasn’t come to move on from Google, SEO firms should realize the importance of traffic from Bing, and Yahoo!
2. Having Bad Content and Relying Only on SEO Services
Old habits die-hard. It is a general perception that SEO is the only thing required to get high rankings in search results. But that is not the case; content is the most important thing to have. Websites should have good content and then opt for optimization. One might want to outsource content writing for building better quality articles. The content should be structured well using simple and good English. It should be straightforward in simple words and comprehensible by everyone.
How Google feels about poor content via syndicated article directories.
Automated software and robots are not that reliable to run SEO campaigns anymore. Even now, people look for automated tools to boost up rankings. Using these shortcuts to promote one’s website is a fool’s game, which can eventually get your website banned over a period of 6-12 months.
4. Using Keyword-dominated Anchor Text Link Building
This methodology is not as effective anymore. Earlier, people used to define a fixed percentage of links to be anchored using specific keywords. Now, this is not worthwhile in the Hummingbird era. Search engines prefer relevance rather than anchors based on keywords. Search engines will give more value to a website if it is valuable to the readers, and is loved by them (in terms of social outreach).
It’s Always a Constant Evolution Process
SEO is an evolving methodology and the same practices may not be effective all the time. As technology evolves, SEO methodologies also need to evolve. The ultimate aim is to make a website likable by any search engine and sustain it. As there are competitors everywhere and everyone does the same thing, one needs to deploy unique features. It should not be forgotten that good content is the heart of any website. Even if one is able to rank a website high using many techniques, it may not sustain if the website has bad, meaningless, and irrelevant content.
Evans Mark is an experienced digital marketer, who has been testing the latest SEO services ever since the Hummingbird algorithm was rolled out, and he has discovered that content marketing still works like a charm, while the automated tools are almost useless in post-Penguin era.