Blogging is a great way to engage your readers and other people who have the same interest like yours. Many businesses today used blogging as a tool in their marketing and business promotion and it’s really a cost-effective method. But the catch in here is you have to build your authority and good reputation to increase your web presence and attract valuable traffic.
To successfully use your blog in making your website visible and searchable on search engines, you have to learn how to make your visitors frequently visit your blog and how you can gain their trust and buy from you. Inviting people to read your blog is easy however turning them as customers is a little more difficult to pull off. To help you with your “readers-turn-to-customers” project, here are 5 practical ways to woo them.
Are you ready? Grab a pen and paper or simply bookmark this post on your laptop or PC so every time you write a post for your blog you will be reminded of these important things.
1. Show off your “Human” self
Visitors build relationships with people not websites. If you have a blog make sure you have a page where you write interesting things about yourself. People don’t just buy the product or services you offer, they are more into emotions. If you can relate to them in a personal level, the greater the chance that you can develop them into paying customers. Trust is not easily given to anyone. You have to work hard for it and prove to them that you are trustworthy.
2. Create a blog that shares knowledge
A blog site that is worth reading shares knowledge and provide quality and fresh content. Do not just talk about yourself or your business. You must impart useful and relevant information that benefits your readers. Writing from your personal experience is definitely a good technique to get the trust of your readers. You have to be honest with them and become sensitive with their needs. Make them feel that they are your top priority. You have to be good to them because they will become the source of your profit.
3. Hang out with your audience
To build a long-term relationship with your audience, you should start by making conversations. Learn what your audience wanted and talk to them through comments. One of the reasons people lurks in the web is because they are looking for something. They might be searching for an answer to their problem or probably they are finding an expert advice. You need to become helpful to them so they can be helpful to you as well. Hanging out with them is a win-win situation. You help them and they’ll help you in return.
4. Turn your social media effort into a profit-generating activity
Social media is an efficient network where you can get greatest potential return. Almost all people around the world are part of different social networking sites. Finding your prospect customers in social media would take just a little time and a bit of ingenuity. You just need to identify which platforms your target audience are using then create a strategy. Do your research and know what kind of strategy works in your business. Be always up to date and become interesting to your visitors.
5. Keep doing what you’re doing
Now that you are aware of the important things that you have to consider in earning the trust of your audience and increasing the sales of your business, the next step is being consistent. To keep the trust of your readers, you need to deliver what their needs and exceed their expectations.
Helpful Google Videos about Blogging
Gemma Gaten is a full-time writer in a best essay writing service uk. She is a graduate student who writes about social media marketing, careers, writing tips, etc. Get to know her by visiting her website: http://preciousgemblog.wordpress.com/