For every small business owner, there is a perfect tool that can help in the marketing campaigns. Entrepreneurs don’t have to spend a fortune in tools that are for enterprise-level businesses.
For most of everyone in the industry, the Screaming Frog is the go-to crawl tool. Screaming Frog has a paid version as well as a free version. You can crawl up to 500 pages for free. For most of the small businesses, this is great news. The tool does excellently in finding broken links, auditing redirects, finding duplicate content at a URL level, and finding pages that are missing metadata.
A dream come true for entrepreneurs, Siteliner is your quick and dirty tool for duplicate content analysis. The free version only has a limited number of pages you can crawl, but most likely, you’ll do fine with the free version. All you have to do is to place your URL in the search bar and click go. Some of the actionable data you can acquire are
- Duplicate content
- Common content
- Unique content
- Average page size
- Average page load time
- Number of words per page
- Internal links
- External links
- Text-to-HTML ratio
Portent’s Title Generator
You’ll never have another writer’s block with this tool. Portent’s Title Generator helps you come up with highly shareable content ideas. One press of a button gives you results of a variety of title ideas. You’ll surely have fun with it. It will help you find the perfect title for your content and will get your creative juices flowing.
Answer The Public
A completely free tool, Answer The Public can be an integral part of your content strategy. The tool can be used to ascertain particular questions and topics that surround primary keywords that you may want to rank for. After that, you can try to answer as many questions as you can with your content. It is in this way that when Google is looking at the websites for the best information about a certain topic, your content will most likely rank well. It will also most likely convert your visitors because you have answered their most important questions in your content.
Open Site Explorer
One main factor in successfully building your Domain Authority is understanding your link profile and your competitor’s. In Open Site Explorer, you can copy and paste your competitor’s URL. The result you will see will be the sites that link to your competitors but not to you. You can then work from there.
Google Keyword Planner
For businesses that want to launch a pay-per-click campaign, a great resource is the Google Keyword Planner. With this tool, you can enter and search a keyword and see how many people for it by the month for the past year. After that, it can be layered with location targeting. You can get an estimate of the monthly impressions you can get for a certain keyword in an area. Other than search volume metrics, you can also check the competition level and even suggest a bid for any keyword you choose.
Moz Local: Check Listing
Local businesses would want to show up in search engines like Google, Facebook, and Yellowpages where there will be a consistent result of their name, address, and phone numbers (NAP). In Moz Local, business owners will be given a way to audit their NAP and to easily fix it. There is also an option where you can pay them to do it for you. Whichever way you choose, this tool is great for quick analysis and further improvement.
Pablo by Buffer
How about going from a Photoshop newbie to a social media design pro, you can take advantage of Buffer’s free social media tool. With this tool, you can have access to over 600,000 images and all the tools you’ll ever need to be a social image pro. You can do this by first selecting an image, overlay that with text, choose your preferred sizes, select desired filters and logos, and after all that, you can download it or share it on your social media.
Followerwonk is an amazing tool for a quick and easy analysis of your Twitter followers. It can be used to gather information to use for your brand. You can search Twitter bios, see who people are following, identifying influencers, and comparing accounts for overlap.
In small business’ SEO campaign, keyword research is an important aspect. With Keyword.io, you can get keyword ideas from search engines like Google to Fiverr. It will help you to understand the keywords you should target and the topics to create your content. However, in the free version, you won’t be able to get the important metrics such as search volume or keyword competitiveness.
Facebook Audience Insights
Our last free tool is the Facebook Audience Insights. It is a great tool for your market and content research. You can toggle through the options and examine different demographic information about your target audience and learn from that. Another excellent way to use this tool is to let it help you in creating content that your audience will surely love. You can do this by toggling the advanced option at the bottom of the left column. Select Home, from there you can start learning about what the people in your area are interested in.
With all these available online marketing tools, there’s no excuse for the small business owners out there to push their marketing campaigns further. Since the tools have a free version, there’s no need to spend a fortune. However, if the business owners feel that they’ll be needing more features than what the free version can offer, then the paid versions are available as well. You can try all of these tools and see which ones fit your needs best.
Nicolas Finet is a web marketer and the Co-founder of http://www.sort-list.co.uk. He attended Solvay Business school where he earned his degree in Business Engineering ( Management ) with a Major in Marketing.