Your online shop offers fantastic state-of-the-art women’s dresses: fashionable, stylish, and made of high-quality fabrics. You know that any girl would look gorgeous in your outfit, but ladies don’t know your shop exists. Because your website lives on Google’s second page, due to poor SEO optimization.

That’s only one example of how technological progress and digitalization can help businesses, but what about other competitive advantages? Let’s see!

Advantages that Technology Brings:

Faster and cheaper communications 

Quick, to-the-point communication with clients is as important as a high-quality product. Chatbots, contact forms, and instant messaging on social networks are excellent tools that technology has introduced. So brands can respond to prospects within seconds and close more deals.

Better team management and enhanced efficiency

Now businesses can hire outstanding professionals from around the world and collaborate as if they were in the same room. Managers can customize task views to monitor their team’s progress anytime, anywhere. Kanban boards, Gantt charts, timelines, and visual dashboards improve project management, keep teams aligned, and track the progress of related assignments and projects.

Opportunities to increase profit 

There are several ways technology helps corporations get more profit. Among them are reducing labor costs by outsourcing specialized teams and improving productivity with better team management. Moreover, with the right AI tools, marketing teams can create new customer touchpoints, drive more traffic to your website, and promote your products through engaging ad campaigns.

Better data security

Securing sensitive data becomes easier with modern, technology-driven tools. They help classify data correctly, encrypt it, and send it to a secure environment, whether on an in-house server or in the cloud. Coding has also improved and become more secure, effectively protecting your web-based applications and fighting against XSS (Cross-Site Scripting) attacks. For example, you can hire an Angular developer to protect websites from common vulnerabilities and adapt to emerging security needs. Here are some salary statistics for your reference:

Credit to: Mobilunity

More flexible employment

The development of telecommuting technology has introduced a range of communication tools that enhance work flexibility. For example, corporations are now technically equipped to transition to remote work without disrupting product development or team control. Such instruments are reliable, secure, and accessible on all devices. Moreover, companies can outsource accounting, administration, or full-stack IT to accomplish specific tasks quickly and efficiently.

Automation of routine manual tasks 

Not every business task requires a top manager’s involvement. Many repetitive assignments can be easily automated —for instance, sending cold emails or organizing contact information for potential customers and clients. Large corporations enhance employee efficiency with asset and inventory management systems or manage payables and receivables with top AP automation software.

8 Ways to Use Technology for Lead Generation

1. Optimize website performance (spoiler: hire Angular seniors)

A website is often the first place where your potential clients land. That’s why it has to offer an exceptional customer experience: no one will wait 5 seconds for a page to load, tolerate poor design, hunt for the contact form across pages, or figure out what they should do from unclear CTAs (Call to Action). However, technologies are here to help: for example, to speed up a website’s load time, enhance its design, or provide an intuitive structure, companies can hire a full-stack Angular developer.

2. Improve SEO ranking

Users search the internet for answers and appreciate your valuable replies when they visit your site. But keeping users engaged is only the second step, while the first step is to make your content discoverable to the target audience through Google Search.

For this purpose, SEO – Search Engine Optimization tools are used. And they have become more important since Google introduced its mobile-first search priority. At this stage, it would be helpful to engage a website design consultant.

Credit to: Mobilunity

3. Create valuable content

Organic traffic means that users arrive at your website naturally, engaged with valuable and relevant content. Sometimes, a blog post written in simple language and enriched with real-life examples and infographics works better than any ad. But finding trending topics, creating catchy headlines and infographics, sourcing royalty-free images, and writing engaging copy require your content team’s time. And imagine that you can delegate all of these tasks to AI-based tools with little human supervision.

4. Automate email outreach

Email outreach is an important source of new leads. But to maintain open rates and CTORs (Click-to-Open Rate), every message needs to be customized. In other words, you will open a cold email only when its subject line and preview are catchy and relevant. If you click CTAs or links, you may be prompted to make a purchase. In 2021, tools can analyze thousands of social media accounts, research trigger events, create emails, and automatically send them at the right time.

5. Get high-quality backlinks  

Content that people consider fantastic may not be that great for search engines–– because your domain doesn’t have authority yet. In real life, an authoritative person is someone whom people recommend to each other. An authoritative website is one that other websites link to (backlinks) and has a higher search engine ranking.

Usually, one can get backlinks through guest posting –– publishing posts on authoritative websites for free in return for a backlink to your website. And technology-based tools can detect authoritative websites in seconds.

6. Use social media

Regularly creating engaging posts, communicating with your target audience, collaborating with influencers, and hosting topic-related groups on popular social media platforms are great ways to interact with potential customers. But following a schedule, creating new posts, and monitoring related comments, reposts, and answering questions can be exhausting. However, technological progress offers efficient instruments that can take on these duties and free up your time.

7. Add chatbots

Intelligent chatbots are another effective AI-based tool that elevates client communication. While there are platforms that help build chatbots without coding, preparing data for Machine Learning algorithms is not straightforward. However, with Angular developers, online chatbots will never let you miss a lead and keep potential customers engaged.

8. Incorporate Project Management Tools

Advanced tools for managing teams and projects provide data-driven control and enhanced collaboration. An organized environment accessible on a smartphone is an effective way to collaborate, boost productivity, and improve performance. Incorporate project management software into your workflow to enjoy the benefits it brings.

How Technologies Help Companies

The greatest challenge for many companies is attracting potential clients to their websites. Advanced technology is the most effective tool for driving traffic to a website. Below, we decided to share three relevant cases published by Google to demonstrate how several lines of code can bring you hundreds of potential customers.

Credit to: Mobilunity

• Food blog – Kirbie’s Cravings

Kirbie’s Cravings increased its CTR (Click-Through-Rate) by nearly 80%. This food blog used several words in HTML to allow Discover! search engines display their images in large format. As images grew larger, they engaged more users and prompted more clicks. Thus, a minor code change led to a significant increase in website traffic and page views. It also helped the brand grow its audience and increase revenues.

• Online magazine on various topics –Istoé

Another example of implementing meta tags in HTML code is a weekly magazine, Istoé. It covers topics ranging from the economy to women’s health, reflecting the diversity of its readership. However, readers appreciated large image previews –and once Istoé opted for larger visuals, its CTR increased by 30%. The experiment continued, and within the next 6 months, their clicks rose to 332%, ad, and of course, these fantastic results weren’t possible without the development of digital technology.

• Online beauty magazine –StyleCraze

Another impressive example is the online magazine StyleCraze, which publishes beauty, wellness, and health content. With its library of How-to tutorials, StyleCraze needed to support this content with better previews and decided to add more images to reach a broader audience. By using the How to feature and the Structured Data Testing Tool in a single article, the company’s CTR increased by 20%. This unusual approach worked for several other posts as well, so the brand decided to apply this markup to all relevant content on its website.

Final Thoughts

Technology impacts many spheres, and business is arguably the most significant. Advanced, technology-driven solutions such as high-speed internet, cloud servers, chatbots, marketing automation tools, and more can boost trade and commerce within weeks.

However, relying on technology can seem precarious for big companies with years of history. Still, they need to accept the challenge since adapting to changes that technology brings is inevitable for future success–– and numerous cases only prove it.