With Mortgage Rates Increasing, Now is the Time to Kick Your Digital Marketing into Overdrive
Back in March of 2022, the Federal Reserve announced the first benchmark interest rate hike since 2018. Though this increase is only 0.25%, experts believe that this is only the first of a series of hikes that will result in a significant cumulative increase. Consumers are flocking to lenders and mortgage brokers in an attempt to lock in low rates before these hikes occur, which means now is the time for your mortgage company to kick its digital marketing campaign into high gear. Have a read on the most important mortgage marketing services below.
Search Engine Optimization
Search engine optimization, or SEO, is one of the most critical parts of any digital marketing campaign in the mortgage and housing industries. Above all else, it ensures that the consumers who are seeking mortgages before the rate increase find your mortgage lending company before your competitors’. In fact, websites located at the top of the Google search engine results page snag 36.4% of the traffic that websites ranked lower in the results simply miss. Now is the time to implement SEO best practices and get your company noticed.
Google remains the most popular search engine around the world today. Per information reported by Statista, Google absolutely dominates the search engine market with a market share of 92.47%. As such, it is just good practice to focus most of your visibility efforts on the Google platform, and Google Ads offers a fantastic opportunity to do just that. By updating your Google Ads with relevant search terms and creating the most relevant and appealing ads possible, you can generate more traffic, which ultimately leads to higher profits.
Social Media Marketing
More consumers than ever rely on social media for their information, and according to some experts, social media influences 71% of all consumer buying decisions in some way. People often ask local groups for recommendations, and they rely on friends and family to help them make decisions – even decisions as important as choosing a mortgage lender. It’s important for your company to enjoy a solid social media presence for this very reason. If your social media content is relatable, helpful, and shareable, it is far more likely to appear in front of the right people at the right times.
Content will always be a crucial component of any good digital marketing strategy. The content you publish on your website has the power to help you become an authoritative figure in your industry. Furthermore, when your optimized content is aimed toward the people who are looking for home loans, is written in a way that they can understand, provides genuinely helpful information that can make the mortgage application process simpler, and contains well-placed calls to action, it can make a huge difference in your traffic and your conversions.
Email has been around in some way, shape, or form for almost 40 years, and throughout that time, it’s been used both successfully and unsuccessfully as a marketing tool. Email marketing is still a very beneficial part of any digital marketing plan, but it’s important to ensure that you are reaching out to the right people with the right frequency – and with the right message at the right times. In fact, when it comes to digital marketing in today’s mortgage space, creating optimized email campaigns should be near the top of your priority list.
If you are a lender or mortgage broker, you are in a very unique position – a position to secure more clients and more profits before the Federal Reserve hikes its interest rates throughout the year. Through professional digital marketing campaigns, you can truly appeal to potential borrowers and give your business a significant boost.