Real estate can be one of the most competitive markets. With over three million people in the United States working as real estate agents, it can be difficult to stand out–especially when your job only pays if you make sales. However, in recent years, digital marketing has become an increasingly effective tool for realtors looking to boost their business. Here are five ways that digital marketing can help real estate businesses and realtors grow their business and make more sales:
Personal Branding on Social Media
One of the best ways for realtors to generate engagement with their listings is to create a strong personal brand on social media. Twitter, Instagram, and TikTok are great platforms for real estate agents to share photos and videos of their listings and helpful tips for homebuyers and sellers.
Another benefit of doing this is that you could generate another income stream for yourself. Many realtors who begin posting industry-related information, investment ideas, and other valuable content on social media have found that they can monetize their following by selling courses, e-books, and other digital products.
Generating Reviews and Testimonials
If you’re a registered agent, you’re likely familiar with the importance of generating reviews and testimonials. They boost your online visibility and help you close more deals. Positive reviews also play a role in your business’s off-page SEO.
To build trust with potential clients, it’s important to showcase reviews and testimonials from your past clients on your website and social media accounts. Digital marketing can help you increase the number of reviews and testimonials by making it easy for customers to leave them on your website or social media platforms.
You can also use email marketing to request feedback from past clients. For example, you could send a follow-up email asking the client to leave a review on your Google Business page or Zillow profile after closing.
Building an Email List
An email list is a valuable asset for any business, but it can be especially helpful for realtors. You can use your email list to send potential clients information about new listings, open houses, and other events. You can also use your email list to nurture leads by sending them helpful information about the home-buying and selling process. For example, you could send a series of emails with tips for first-time homebuyers or advice for sellers on how to prepare their homes for showings. To create an email list, here are a few strategies you can use:
- Use a pop-up or lead capture form on your website to collect email addresses from visitors.
- Run a social media contest or giveaway and require participants to sign up for your email list to enter.
- Add a call-to-action (CTA) in your email signature directing recipients to sign up for your email list.
- Create a Facebook or Instagram ad targeting people who live in your city or town and include a CTA to sign up for your email list.
Creating Helpful Content
Another way to stand out as a real estate agent is by creating helpful content that potential clients will find when searching for information online. You can do this by starting a blog and writing about topics like the local real estate market, tips for buying or selling a home, or advice for first-time homebuyers.
If you don’t have time to write blog posts yourself, you can hire a freelance writer to create content for you. This is a great way to generate leads and build trust with potential clients. To get started, here are a few ideas for blog posts you could write:
- The top five things to look for when buying a home
- The top three mistakes first-time homebuyers make
- Five tips for selling your home fast
- How to stage your home for showings
- The benefits of working with a real estate agent
Having a Strong SEO Strategy
The best way to tie your social media and online presence together is with a great SEO strategy. This means making sure your website is optimized for search engines and that your social media profiles are linked to your website.
One way to do this is by claiming your Google My Business listing and adding links to your website and social media profiles. You should also make sure your website is mobile-friendly and that it loads quickly.
Your website’s look and feel will also play a role in your SEO. Make sure your website is designed with your target audience in mind and that it’s easy to navigate. You’ll have to do some A/B testing and improve your web pages over time to see what works best for your business.
Another important part of your SEO strategy is keyword research. You’ll need to use the right keywords on your website and social media profiles so that potential clients can find you when they’re searching for a real estate agent online. To get started with keyword research, here are a few tools you can use:
Once you’ve identified a few keywords, make sure to use them in the following places:
- Your website’s title and meta tags
- Your website’s content (in blog posts or on webpages)
- Your social media profile descriptions
- Your social media posts
Endnote
Digital marketing is a valuable tool for any real estate agent or business. Using the strategies in this blog post can boost your sales and grow your business.
