Even though plenty of people need braces, you are not the only orthodontist in town. As competition for patients gets more challenging, you realize that digital marketing may be what helps you attract new patients and maintain your competitive advantage. When you are ready to go all-in on digital marketing for your practice, here are four rules to follow.
Once you create Facebook and Twitter accounts for your orthodontic practice, don’t just post something now and then. Instead, stay very active on all of your social media accounts. When you do, you’ll be amazed at how much this can attract people to your practice. Encourage people who visit your sites to ask questions, and make sure you respond right away. By doing so and perhaps injecting a little bit of humor along the way, your practice will become very popular.
If there is anything people love, it is a good story. When using digital marketing for orthodontists, realize the importance of personal branding. To get started, spend some money to have a professional photographer take pictures of you and your staff, then make sure these pics get posted on your website and social media accounts. Also, share your backstory, such as where you grew up, your educational background, your family life, and what you like to do in your spare time.
When parents sit down at their computer to find an orthodontist near them who can provide the appropriate treatment for their children, finding informational YouTube videos from your practice can go a long way. This strategy will ensure they will be giving your office a call very soon. In these videos, you can explain the different types of braces available today, provide a tour of your office, the do’s and don’ts for patients who have braces, and so forth.
While it may be tempting to create a website that has more bells and whistles than any you have ever seen online, doing so will be a quick way to drive potential patients away from your practice. Instead, opt for making your website attractive, yet simple for visitors to understand and navigate. By putting yourself in the viewer’s shoes, it will be easy for you to decide what does and does not need to be on your website.
Digital marketing is more important than ever in helping your orthodontic practice grow. By remembering these valuable rules, you’ll have more business than you ever imagined.
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