10 Tips on Writing Blog Posts That Rank on Google

google rankings


Writing blog posts that rank on Google and meet SEO requirements can be challenging, but there are tips to help you succeed. It doesn’t matter if you’re an expert or brand new to blogging. These ten tips will show you how to get started with your blog post writing and get it indexed by Google so that potential clients and readers find it. Keep on reading!


1. Choose targeted keywords or phrases

When determining your focus keyword or phrase, make sure it is relevant to your topic and brings in organic search traffic. Choosing the right keywords for SEO can make all the difference in your online marketing efforts. It’s a process that can take time and research, but there are some basic steps you can follow to help you get started.

How to add keywords?


Use keywords in titles and URLs (but not too many) and the first paragraph of your blog post so that search engines can quickly identify it as relevant content for users searching for those terms. Then, long-tail keywords tend to be less competitive and more specific, giving you a better chance of ranking higher in search results.


Note: Longtails are a type of keyword phrase that is longer and more specific than the average keyword. These phrases typically have 3-5 words.


What are the helpful tools?


Fortunately, there are many tools out there that can help you identify the right keywords and phrases for your content. Use tools such as Google Keyword Planner or KWFinder to discover which terms people are searching for most when looking for information on a particular subject.


Learn metrics


Check their estimates of their search volume and competition level with the tool you have so that you can make more informed decisions about which keywords to target.


To further refine your keyword selection, use tools such as Ubersuggest or Answer The Public to get ideas for long-tail keywords related to the topics you’re writing about.


It will help you determine what phrases people use when they search for products and services similar to yours.


2. Use headers and subheaders

Write a title that will appeal to your target audience. The title should be short and catchy, but most importantly, it should accurately describe the information in your post.


Various headers (H1-H6) break up the text into easy-to-read chunks; this makes it easier for readers to skim through and encourages them to stay on the page longer.


Note: Make sure that each header accurately describes the section of content that follows it; this will make it easier for people to quickly locate the information they’re looking for. Avoid using too many words or overly-long phrases. Finally, try to make the header keyword-rich.


Remember bullet points


Use bullet points to simplify for people to read and scan for the information they need quickly and easily without reading every word of your post word for word


3. Optimize your content

It refers to the writer. When creating content, keep in mind how you want your readers to interact with the content. It is where optimizing your content comes in.


Be straightforward


Keep your language concise and clear to communicate the intended message quickly.


In terms of what to include in a blog post, consider how you want your audience to respond to the content. Do you want them to take action? Are there any questions or comments you would like them to consider? Depending on what type of article you are writing, you may also need to include facts and figures to back up your claims.


Remember keywords

Keyword optimization is the most crucial step when writing a blog post or article. It will help to boost its visibility in search engine results pages (SERPs).


Note: you should write for people in the first place, not for robots.


4. Keep paragraphs short and sweet

Short and sweet paragraphs are a great way to keep your readers engaged while keeping things organized. It’s vital to divide long blocks of text into smaller chunks, making them easier to digest and more enjoyable for readers.


Short paragraphs also help your content ranks better on Google, as the search engine prefers succinct information with clear headers and easy-to-read text.


Writing correctly is crucial for search engine ranking and can help increase the overall quality of your content and make it more enjoyable for readers. Aim to keep paragraphs under three or four sentences, making them easier to read and allowing you to get your point across quickly and effectively.


5. Include relevant images and videos

Adding images to your website is an effective way to rank better on search engines, increase time spent on the website, and add metadata to enhance the reader’s experience.


Time on site is one of the SEO metrics that can be used to measure the success of a website. This metric helps website owners to understand how engaged their visitors are with the content on their website and how well they are responding to it.


Boost user experience


Include images or videos in your blog post because they help improve user experience and keep readers engaged longer with your content (which helps increase time on site).


Note: Choose relevant images to the content, have a high-enough resolution to look professional, and are appropriately sized to fit into your website.


6. Link out to other relevant content

Internal and external linking within your article gives readers more resources to explore and helps build relationships with other websites and blogs in your industry. If you need a helping hand with translations of original copies, the best online translation is here for your services. Thus, you will deliver double-checked information.


On backlinks


When it comes to SEO, one of the most important things to understand is that backlinks and website authority play a significant role in helping to rank better on search engines. You’re building trust with search engines, other web users, and potential customers by linking websites to yours. It earns trust by creating content that is high quality, relevant to the topic or keyword being searched for, and engaging to website visitors.


7. Include social sharing buttons

Having shareable buttons on your blog post allows readers to easily share it on their social media accounts, which can help you reach a larger audience and get more eyes on your content. So that readers can easily share it with others through their network or social media accounts


8. Use keywords throughout the post naturally

Google’s algorithms are getting smarter every day, so if you “stuff” keywords into posts at strange places or too often, you will be penalized in SERPs rankings rather than rewarded for it. For example, if you are writing a blog post about keywords and the importance of using them correctly, then include the word “keywords” multiple times throughout the essay to optimize it for search engine rankings.


Additionally, try to use related terms such as “SEO” and “search engine optimization” to increase the relevance of your post. Finally, include example sentences or phrases that illustrate how keywords should be used to make the post more accessible to readers.


9. Write long-form content

Longer blog posts rank better in SERPs than shorter ones, so try to write a minimum of 500 words per post (1000+ if possible). Content that is in-depth and covers all aspects of the topic you are writing about will be favored by search engines. There are many cheap custom writers to whom you can delegate the writing task and devote your time to strategic thinking.


Bring use to readers


Writing longer articles allows you to reveal a case and provide in-depth information on it thoroughly. As a result, it gives search engines more content to index, leading to higher rankings. Longer pieces are also more likely to be shared by readers, meaning more backlinks and more attention to your content. Write content that is useful and relevant. If people don’t find what they’re looking for on your blog, they won’t come back — and they won’t link to or share what they’ve read there with others, either.


10. Promote your content

Once your post is published, promote it on your industry’s social media channels, blogs, and websites. It can help build relationships with other influencers or potential customers and get more readers for your blog post.



A blog is a powerful tool for marketing your business. Share your expertise and insights with the world, and it’s also a place where people can find you when they’re looking for answers to their questions. By following these tips on writing blog posts that rank on Google, you can ensure that your content meets SEO requirements while also providing value to potential readers. Good luck!


Regina Koinava is an expert writer who specializes in creating various training and professional upgrade courses, materials, manuals, and reviews. She also provides consultations and creates expert writing materials. She likes traveling and speaks German and French.


Need Help with your Digital Marketing

Submit Your Info and We’ll Work Up a Custom Proposal

Need Help with a Project Common Form

  • This field is for validation purposes and should be left unchanged.