The controversy regarding “Content is no longer king” has been going on for a while now, but recent studies indicate has proven companies prioritizing content marketing generate more than triple the number of leads compared to those that do not. Additionally, those that publish at least 16 blog posts monthly can expect to get closer to 4.5 hits and 3.5 turns more potential respectively than their less active competitors. Social media also plays an important role in content distribution, with Software Quality Assurance Services using it seeing a 55% increase in website visits on average. These metrics highlight the important role that content marketing strategy contributes its decent share in the success of Software Quality Assurance Services.

Develop Informative Blog Posts

The most effective content marketing strategy that Software Quality Assurance Services can carry out on their own is conducting informative blog posts. Don’t limit yourself strictly to a certain category, be realistic. Write blog posts that address the common issues that your clients might have to face with their software products and offer solutions to solve their problems. By doing so, you would be able to connect with your audience, building up their trust and eventually repositioning your brand awareness.

Start with the basics, for instance, the importance of software testing & quality assurance, while explaining the different types of testing that SQA services offer. There you have it, an interesting blog topic going on. Start exploring what your audiences would like to read, learn, and discover about to attract and win followers.

Create Engaging Videos

Bored with text? Making videos is your way to go. It is a superb effective content marketing weapon for Software Quality Assurance Services – a dry topic to touch on. Videos are a great way to showcase your expertise and explain complex topics in an easy-to-understand manner. Instead of a blog post, create an explainer video to demonstrate the importance of SQA services or showcase your team working on a project that makes plain definition much easier to understand. 

Case study videos would also work, for example, showcasing your clients’ success stories to give the customers a peep into real life scenarios and how to get things sorted out, giving them the unspoken lessons, and conflicts, obstacles they might be facing later on.

Leveraging Social Media

Last but not least, social media – is the ultimate powerful tool to promote your Software Quality Assurance (SQA) services and stay connected with your target audience. By utilizing social media platforms like LinkedIn and Twitter, sharing your blog posts and videos would be easier, more engaging, and building strong relationships with customers.

In addition, joining related LinkedIn groups and actively participating in discussions helps establish your expertise and authority in the field. To stretch your community and expand your fan base, look into social media ad campaigns to reach out to the target audiences and generate much more leads. Optimizing ad campaigns would help you stay on budget while meeting all the pre-defined set goals. 

Content will never be out of style 

Content comes in various shapes and forms. Although people often mistake content by its text form, forgetting its visualization form in either images or motion pictures – video per se. Content marketing has always been the competent approach to thriving your business in all fields and industries. Software Quality Assurance (SQA) Services Provider would not be an exception. Through the persistent production of informative blog posts, videos, and interactive social media platforms, establishing your business as an industry expert is a do-able task. The toughest part would be starting out. You’ll have to step in and do it! Why wait? Why not now?