Every business must be online for growth and success in today’s competitive digital world.
However, not all businesses have acquired ample resources, time, or knowledge power for search engine optimization of their websites.
This is where SEO agencies come in. However, many SEO agencies can take only a limited number of clients before they become too thin on the ground.
If you want to scale your SEO services and meet the growing demand for localized SEO, white-label solutions are perfect.
What is White Label Local SEO?
White-label local SEO simply means offering the services under your agency’s brand name. You will outsource the local SEO instead of offering and hiring full-time SEO staff.
You team up with a third-party provider that specializes in local SEO. They do the work behind the scenes while you take the credit.
Everything from reporting to strategy can be branded with your agency’s logo, meaning your clients stay loyal to your brand while enjoying the best SEO work.
This model allows agencies to scale their services without incurring the increased costs associated with adding new staff or expanding resources.
Why Local SEO is Important for Small Businesses
Local SEO is an important marketing activity for every business that serves customers in its immediate geographic area.
Think of the last time you searched Google for some restaurant, lawyer, or HVAC service nearby. You probably typed in something like “best Italian restaurant near me” or “lawyers in [your city].”.
These kinds of searches are known as local searches, making up a huge part of all online searches. Recent data shows that nearly 46% of all Google searches aim for local information.
For any business, this means showing up top in the SERPs when someone searches for a product or service like theirs locally. This can translate to high foot traffic, calls, or new clients.
However, managing local SEO can be hectic. From making sure that your client’s GBP is up-to-date to building citations and managing reviews, there are so many different moving parts that go into successful local SEO campaigns.
This is where white hat SEO by BitChip Digital stands out. They’ll give the best results in local search engine rankings while freeing up your in-house team to work on other critical aspects of digital marketing.
Benefits of White Label Local SEO to Agencies
Some of the advantages of working with a white-label SEO provider include the following;
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Cost efficiency
A full-scale localized SEO campaign must invest in both major tools and significant talents. Skilled SEO talent is costly to hire, train, and compensate for, while required tools are also costly.
With white-label local SEO, you get a team of pros who already know what they’re doing-knowledge, tools, and experience for great results in SERPS.
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Concentrate resources on core competencies.
Instead of spreading your team thin and trying to handle every SEO-related task, you can focus on your agency’s core competencies, strategy, or content marketing.
Let your white-labeling partner take care of all the actions behind local SEO while working on driving innovation and growing your agency’s clientele.
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Expand your service offerings.
If your agency doesn’t currently offer local SEO services, partnering with them allows you to add these services to your portfolio without building the infrastructure in-house.
This can be especially beneficial for agencies specializing in other areas, such as web development, but wanting to provide a more comprehensive digital marketing package.
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Scalability
One major advantage of white-label local SEO is the ability to scale up faster and more efficiently.
As your client base grows, you can quickly take on more local SEO work- no stress over additional employment or juggling a large team.
Your white-label partner does all the work, so you can scale your services without experiencing any bottlenecks.
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Expertise
With a credible white-label local SEO provider, you can tap into the knowledge they have to provide. Most white-label providers are SEO firms or highly specialized SEO experts.
That means they are always on top of the latest best practices, ensuring that anything your clients receive is the latest sound SEO strategy that elicits real results.
Choosing a White Label Local SEO Partner: What to Look For
Now that you understand the benefits of white-label local SEO, how do you pick the right partner? Here are things to consider:
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Reputation and Results
Look for a white-label provider that can prove delivery through its track record. Request testimonials or examples of its work to ensure it has the required experience to handle your clients’ SEO needs.
If possible, your partner should have experience in various industries to ensure they can deliver results across different verticals.
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Transparency
Your white-label partner should be transparent about their processes, pricing, and reporting.
Considering your agency’s brand reputation is on the line, this is a factor you can afford to factor in. The information you are getting from your partner should be accurate and reliable.
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Scalability
Your clients’ list of needs will only continue to grow as your agency does if you can determine whether your white-label provider is able to scale with you.
You all need to be on the same page and flexible to take on more projects as the business ramps up.
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White Hat Techniques
You need to choose a service provider who adheres to ethical SEO practices. These strategies are aimed at human audiences and do not attempt to fool search engine algorithms.
While black hat SEO techniques tend to show quick results, they will end up costing you. You may be penalized by Google as they are against the guidelines, and this can affect your business.
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Industry Specialization
Legal services, among other sectors, require special needs concerning SEO. For instance, local SEO for lawyers requires a deep understanding and knowledge of legal terminology, behavior, and competition within the same field.
If you deal with clients in special industries, inform your white-label provider to ensure they have knowledge in those areas that will help them deliver results.
Conclusion
You now know what white-label local SEO is and how it can benefit your business. Any business, especially those operating in a certain geographical location, needs local SEO services to grow and compete.
With a white-label local SEO provider, you can scale services, improve customer satisfaction, and maintain the quality of your work without over-building your resources.
