We turn inboxes into income—on-brand emails that woo, follow up, and close (politely), powered by smart segments, sharp copy, and automations that nudge browsers into buyers again and again.
Email Marketing Services
We turn inboxes into income—polite, on-brand emails that actually sell. We write like humans, design clean templates, and send smarter with simple segments (new, active, lapsed; what they browsed and bought). Automations do the heavy lifting—welcome, browse/cart abandon, post-purchase, review/referral, renewal/replenish, and win-back—while dynamic content picks the right product and offer for each person. We keep deliverability squeaky-clean (SPF/DKIM/DMARC, list hygiene) and A/B test the fun stuff—subject lines, CTAs, send times. Add SMS for instant replies. Everything plugs into your CRM with GA4 + UTMs, so revenue per send, LTV, and ROI are crystal clear.
We offer the following:
- Lifecycle flows that sell: Welcome, browse/cart abandon, post-purchase, review/referral, renewal/replenish, and win-back.
- Smart segments: New vs. active vs. lapsed, product/category interest, AOV, engagement level, geo/timezone.
- Copy & design that convert: Human voice, clean mobile-first templates, skim-friendly layout, and unmistakable CTAs.
- Dynamic personalization: Product picks, content blocks, offers, and send-time tuned to each subscriber.
- Deliverability & hygiene: SPF/DKIM/DMARC set up, warming/throttling, bounce/suppression rules, spam-trap avoidance.
- Test, learn, repeat: A/B subject lines, CTAs, creative; holdout tests for true lift; frequency caps to prevent fatigue.
- Email + SMS tag-team: Polite text nudges for carts/appointments, shared opt-ins, unified cadence and suppressions.
- Revenue clarity: CRM + GA4 + UTM tracking; dashboards for revenue per send, LTV, and ROI—no mystery math.
Newsletter
Your brand’s heartbeat—sent on a steady cadence with real value, not just coupons. Build an editorial calendar with rotating themes (tips, stories, behind-the-scenes, customer spotlights) so you’re never scrambling. Lead with a strong, human intro, then stack snackable sections and one clear hero CTA so readers know exactly what to do next. Segment by interest or lifecycle to swap in modules that feel personal without rebuilding from scratch. Keep it mobile-first, add alt text and scannable subheads, and use a friendly sender name your audience recognizes. Layer in light personality—yes, even a dad joke—while staying useful. Track clicks with UTMs, fold top performers into a “best of” hub on your site, and use soft CTAs (follow, share, forward) to grow reach between campaigns.
Automated lifecycle / Triggered
Set-and-scale flows that sell while you sleep—welcome, browse abandon, cart abandon, post-purchase, review/referral, renewal/replenish—each triggered by real behavior. Define entry/exit rules and suppression windows so messages don’t stack awkwardly (e.g., pause promos during a cart sequence). Personalize with dynamic products, name/location, and intent cues (categories viewed, AOV), then use progressive profiling to ask one smart question at a time. Test timing and cadence—sometimes a 30-minute nudge beats a 24-hour one—and tailor tone for each stage (welcome = warm, win-back = direct but kind). Pair key steps with SMS for high-urgency touchpoints, keeping opt-ins and quiet hours compliant. Build guardrails (frequency caps, exclusions for recent buyers) to protect goodwill. Attribute with holdout tests and multi-touch views so you know which automations actually move revenue, not just opens.
Promotional & Seasonal Blasts
Time-bound pushes for launches, sales, and holidays—planned 6–8 weeks ahead so creative, inventory, and landing pages are in sync. Map offers to segments (loyalists, lapsed, high-AOV, bargain hunters) and let stock levels and margins guide discount depth. Use urgency with taste: clear start/stop times, gentle countdowns, and reminders for cart holders or VIPs. Coordinate email with SMS and on-site banners, and keep frequency caps so “last chance” really means last chance. A/B test subject lines, hero creative, price framing, and social proof; archive winners in a playbook to speed future campaigns. Warm up dormant segments gradually to protect deliverability, and rotate non-discount hooks (bundles, gifts with purchase, limited drops) so you’re not training people to wait for 20% off. Post-mortem each send: revenue per recipient, list churn, and lessons to roll into the next promo.
Transactional & Service
Your most-opened emails—order confirmations, shipping updates, appointment reminders—are prime real estate, so make them crystal clear and on-brand. Lead with the essential details (what, when, where), then add helpful extras: prep checklists, care tips, FAQs, and self-serve links to reschedule or track. Sprinkle in ethical cross-sells or accessories that genuinely help, and invite quick feedback with a one-click emoji or micro-survey. Add calendar invites for appointments, SMS fallback for time-sensitive changes, and accessible design (contrast, font size, live text). Keep compliance tight—no bait-and-switch, CAN-SPAM friendly footers—and ensure deliverability basics (SPF/DKIM/DMARC) are rock solid. Use consistent sender names and order numbers in subject lines to reduce support friction. Measure beyond opens: reduced no-shows, fewer “where’s my order?” tickets, and attach rate on recommended add-ons.
Re-engagement / Win-Back
Wake sleepers with empathy and a plan. Define inactivity windows (e.g., 60/90/180 days) and tailor the offer to the tier—content refresh for the newly quiet, gentle incentive or new arrivals for the long-lapsed. Start with “we miss you” plus preference updates (topics, frequency) to fix the reason they drifted, and make re-opt-in a single click. Showcase what’s changed—new products, improved service, better pricing, or fresh content—so it’s not just another discount. Run a short, respectful series with a clear sunset policy: if they don’t engage, suppress to protect deliverability. Pair with targeted ads or SMS only after consent and only for the most likely returners. Capture learnings with a brief exit survey, and recycle insights into onboarding so fewer people lapse next time. Track true lift with holdouts—celebrate fewer sends to more engaged people, not just bigger lists.
Why Choose Us
Choose us if you want emails that earn, not just send. We blend sharp, on-brand creative with smart segmentation and lifecycle automations that politely nudge shoppers from “maybe” to “money.” Deliverability is handled (SPF/DKIM/DMARC, list hygiene), flows are proven (welcome, abandon, post-purchase, win-back), and every campaign gets A/B tests and holdouts so lifts are real—not wishful. We add SMS where it helps, respect frequency with caps and a clean preference center, and keep templates mobile-first and fast. All of it pipes into your CRM with GA4 + UTMs, giving you a clear dashboard for revenue per send, LTV, and true ROI. No fluff, no mystery math—just steady compounding gains and an inbox that pays rent.
If you have any questions or would like to chat about a digital marketing plan of attack call or text 617-959-3144 or email us at info@brandignity.com.
