Drones—you know, those new video production gadgets on the market right now creating quite a media buzz? They’re not just for spying on your neighbors. These amazing aerial devices will soon become an indispensable marketing tool for many industries. Drones can be used for a wide variety of applications. A drone’s photography ability can be used by nearly every business. Using a drone’s video and photography abilities has many advantages.
Let’s look at some of the advantages of using a drone for marketing purposes.
1. You appear larger and more professional
Drones can take very high-quality videos and imagery. This will be a great addition to your business if photography is essential. If you run a visual brand, high-quality photographs/videos will give you an edge in your selling abilities. For example, if you are in the real estate industry, you can use a drone to shoot an aerial shot of a house or property you’re selling to give the marketing material a unique look.
2. Drones are inexpensive
Most importantly, drones are inexpensive compared to hiring an in-house photographer or a photography firm. You will not have to pay hefty fees to get that unique photograph or video you have been looking for. Businesses from various sectors shop for DJI mini 4 pro to get an affordable yet reliable gadget to improve their marketing strategies. You do not have to buy costly equipment that will deplete your business of important operating capital. When using a drone, you need to purchase it, and you are good to go. You will get all those high-quality images you need without incurring exuberant costs (unless you get some fancy drone). Drones are relatively cheap to buy and maintain, too. Of course, many models can be a bit more costly, but affordable options are available if you do your homework.
Here are a few:
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- http://www.amazon.com/gp/product/B00IZC6C8E/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B00IZC6C8E&linkCode=as2&tag=simple0d0-20&linkId=FAQY6VF7RGDJKITV
- http://www.amazon.com/Hubsan-H107D-FPV-Mini-Quadcopter/dp/B00GSNWB5K/ref=as_li_bk_tl/?tag=simple0d0-20&linkId=653c0fb6fcb30909ff9804bea625163f&linkCode=ktl
3. Drones can get close-ups
Drones are machines that do not face the risk of injury. Because of this, drones can capture up-close images of things that are simply impossible for human photographers. Drones are also able to capture video and photographs at very different angles and at very close ranges, which makes for very unique imagery. Drones can get close-up images of otherwise dangerous situations, which makes a drone the go-to choice for some projects.
4. Drones can get videos with short notices
Drones can capture images of emergency situations on short notice (obviously). They are at your service at a moment’s notice. You just need to power your drone and send it to capture whatever images or videos you need for your business. So long as the drone’s battery is fully charged, you are good to go. For businesses that need to capture video quickly, this is often the best route.
5. The government does not fully regulate drones
The government has not fully regulated drones. Of course, flying it near an airport is a bad idea, but for the most part, it is not illegal. This means you can use your drone to take images without fear of legal action being taken against you (as long as you are not flying it near someone’s bedroom window).
Now that we have examined the advantages of using drones, let’s examine various industries and how they can take advantage of drones’ amazing video-capturing and photography abilities.
Aerial surveying
For a long time, commercially piloted airplanes and helicopters have dominated the world of aerial photography. They are used for topography, cartography, feature recognition, and archaeology. Now, these industries can cut their expenses involved in aerial surveys and embrace the power of inexpensive drones. Small UAV operators are quickly finding out the cost savings benefits of using a drone for these types of purposes.
Building and monetizing YouTube Channels
Drone videos are very hot right now, and YouTube channels are taking advantage of this to entertain their subscribers. Using drones, YouTube entrepreneurs can capture interesting videos from unique locations all over the world. This, in turn, can increase their YouTube popularity, hence making them more money online and giving them a competitive edge in the world of video marketing.
Film making industry
Filmmakers find that a well-operated multirotor drone can carry high-quality video cameras, is less expensive, and is a more versatile option than cranes, jibs, dollies, and even cameras mounted on helicopters. Using drones, filmmakers can get better tracking shots and camera movement. Hollywood has requested the U.S. government to allow them to use drones legally to shoot aerial videos for movies. Using drones in filmmaking will ensure that viewers get better aerial action shots that are more defined and at closer shooting angles.
Low Altitude banner advertising
The low-altitude banner advertising industry has been gaining a lot of popularity recently. Though this is not a video-based commercial opportunity, drones are now being used to fly banner advertising for various businesses. These devices are bringing about a new form of mobile advertising. They are bringing the adverts directly to the market. With this new technology, companies can make low-attitude banner adverts and control them to reach their target audience efficiently.
Real estate industry
The real estate industry has enjoyed all the advantages of drone technology. Specialized real estate videographers have taken advantage of the new drone and aerial technology imagery to help real estate agents sell homes. They capture low-altitude video footage to sell larger pieces of real estate property, such as land and homes with unique features, more easily.
Here is a fantastic example:
