ASR Offroad
SEO Case Study

Url

www.asroffroad.com

Campaign

Keyword research, onsite website optimization techniques.

Time Frame

30 days

Company Background

ASR Off-road offers a variety of off-roading equipment including winch lines, synthetic ropes and other truck related straps.

Challenge

Automotive accessories is a very competitive space online. There are thousands of websites competing for a variety of off-roading parts related keywords.

Initial challenges:

  • No onsite SEO
  • Smaller than average website
  • SEO nuts & bolts of the site needed tweaking
  • No visible keywords on the site
  • Light on content

Onsite SEO Strategy

Our primary goal was to figure out how people search for off-roading straps for their vehicles. After analyzing the keyword research data we focused on a variety of terms that we used throughout the site.

We first custom crafted meta data for each page, optimized existing content, optimized URL structures, image alt tags and added an XML sitemap to ensure the website was 100% search engine friendly.

1

Keyword Research

2

Alt tag optimization

3

XML Sitemap creation

5

Content optimization

6

Image URL structures

7

Interlinking recommendations

Results

Within 30 days these are the results we recorded:

  • 10% increase in rankings for 19 niche keywords
  • Top 3 for 29 important keywords
  • Page 1 for 43 important keywords and phrases
  • When we started their was minimal rankings

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