Brandignity knows that all the SEO efforts in the world will do nothing without a great website design. We pride ourselves on providing a custom website tailored to your athletic organization’s unique needs and specifications. Our websites are always developed using the best on-page SEO tactics and optimized for maximum intuitiveness.

The goal of any website is to gain online visibility. Why else would you have one? Whether it’s a sports team, product, or organization, traffic is crucial for sales or to simply build awareness and branding. We approach each project carefully using keyword research data to better understand how people search for what you offer. Through strategic keyword research and page mapping to optimizing existing content or writing additional content, we make sure that Google indexes your website pages properly.

In terms of sports marketing, social media is vital. As a vital part of your local community, social media will be one of the primary ways you can reach out to speak with people personally. For sports affiliates, social media serves two primary purposes.

First, it provides a direct line of contact to people. Via social media, you can share upcoming games, important dates, deadlines, discounts, other offers, and much more. This keeps your fans or followers up-to-date on the latest information.

Second, it provides a vital SEO tool that is often overlooked yet incredibly effective for local-based organizations. If worded correctly, shared posts and links can help direct people to your website for more information. Paid advertisements on Facebook or Twitter can also help to bring new people to your company.

Paid advertising is a great way to gain a large amount of targeted visibility quickly. Paid ads can put your sports team in front of your fans overnight. Whether Google, Facebook, or Instagram, Brandignity can help you build the right campaign.

The creation of sports-specific content is vital to an overall marketing strategy. Content comes in varying forms and helps to drive prospective athletes toward your organization. When written properly, content helps increase SEO, building both inbound and outbound links. It can answer questions for possible team members or players, which can provide them with confidence in using your organization.

Email marketing is one of the oldest forms of marketing communication. It still remains one of the most powerful marketing channels any sports organization can use. If you have spent time building an email list over the years an email marketing strategy is a must have.