Missouri Vet & VA Loans
Marketing Case Study

  • Company BackgroundVA home loan and refinancing company.

Project

Custom WordPress Design

Copy Writing

Blog Writing

Google Analytics

Social Media Setup

Custom Development

Onpage SEO

Graphic Design

Search Console

Logo Design

Onsite SEO

Financing is a very competitive industry so it was crucial that the site was optimized as best as it could be. The client site saw 5 important geotargeted page one Google rankings within the first two weeks of launch.

Keyword
research
SEO
copy writing
Google Maps Listing
Custom page
meta data
URL
optimization
Image
optimization
XML
sitemap
Google
Analytics
Google
Webmaster tools

The online space for finding jobs is very competitive. It was important that our website was optimized for SEO right out of the gates.
Everything from keyword research to optimized meta data will ensure the website builds valuable online visibility.

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    Custom
    Website Design

    Our goal was to create a strong, authentic connection with veterans by focusing on thoughtful design and impactful copywriting. We developed a fully custom WordPress website tailored specifically for the VA mortgage audience, with an emphasis on user experience, trust-building, and intuitive navigation. Every element—from the layout to the messaging—was strategically crafted to resonate with veterans and their families. The site was also optimized for lead generation, helping the client drive meaningful engagement and grow their business in a highly competitive market.

    The site was:

    • SEO friendly: Built with best practices for on-page SEO to improve visibility and rankings in search engines.
    • Mobile friendly: Optimized for seamless performance across all devices, ensuring a fast, responsive experience for mobile users.
    • Strong UX & Branding: Thoughtfully designed user experience paired with cohesive branding to build trust and guide visitors toward conversion.
    • Custom WordPress Design: Fully tailored WordPress site designed to reflect the brand’s identity and meet specific business goals.
    • Blog Integration: Strategically integrated blog to support ongoing content marketing, boost SEO, and provide valuable information to potential clients.

    Mortgage
    Blogging

    After the website launch, we implemented a strategic blogging plan focused on key topics related to VA loans. Each post was designed to align with our SEO research and provide meaningful value to veterans and their families. Topics included VA loan eligibility requirements, the application process, benefits of VA refinancing, common misconceptions, and tips for first-time homebuyers using VA loans. This content not only supported organic search visibility but also positioned the client as a trusted resource in the VA mortgage space.

    Social
    Media

    Following the website launch, we rolled out a coordinated social media campaign across Facebook, Twitter, and Instagram to drive awareness and engagement. Each platform was leveraged with tailored content that reflected the brand’s tone and visual identity, including informative posts about VA loan benefits, client testimonials, and highlights from the new website. We also incorporated custom graphics and clear calls-to-action to encourage traffic back to the site. This multi-platform approach helped build credibility, increase reach among veterans and their families, and generate qualified leads through consistent, value-driven content.

    Our Testimonials

    Great experience! Helped us get more visibility on our business. Great to do business with. Thank you!
    Response from the owner:Thanks! You hands down have the coolest barbershop I've ever seen.
    If you’re searching for a marketing agency that goes above and beyond to deliver outstanding results, Brandignity is the perfect choice. Highly recommended!
    Response from the owner:Thank you for the kind words!
    We have worked with Brandignity for almost 20 years this April. The best thing about this company is that I trust Mac 100%. He will tell you when he feels confident, and tell you when you have challenges in your market. We are an agency that doesn't focus on a niche, so I've seen results in many markets for SEO/SEM/site design/etc. Thanks for all of your support over the years, Maciej...always a pleasure. One light!
    Response from the owner:Thanks, Trent! This is definitely our favorite white label partnership we have ever had.
    Fast and quality work! Would recommend to family, friends, and co-workers without hesitation.
    Response from the owner:Thank you!
    Brandignity took my old, dated Website and modernized it. They are responsive and put technical matters in terms that non-experts like me can understand. I'm very pleased with their products and services.
    Response from the owner:Thanks Mike! It was a fun project for sure.
    Maciej and his team always come up with great blog titles and info. They are consistently running reports to track website visits, growth etc.
    I don’t know anything about SEO but they are happy to explain everything and patient with me trying to understand it.
    Highly recommend!
    Response from the owner:Thanks Angela!
    Brandignity is amazing!!!! I highly highly recommend their services. Their design team is amazing. They launched my website and I organically recieved calls after their amazing design job and their SEO efforts
    Response from the owner:Thank you! It was a pleasure working on this project.
    Our website hit a wall.we contacted Brandignity and within few hours they fix it! Am glad i work with them they are very dependable and reliable.Great people to work with!
    Response from the owner:We knew where to look pretty quickly. Glad we can help!
    They helped me out when I was about to give up on my project. They are very reliable.
    Response from the owner:Thank you!