Bing has been doing an amazing job at trying to keep up with the strength of Google over the years. Even when Bing bleeds out money and is still in the red zone when comparing the money invested Bing continues to grow and evolve in amazing ways. For the folks who are loyal Bing users and wish they would make some bolder development choices here you go. Bing is officially — the new Bing.

Bing Screenshot

Excerpt from the official Bing blog:

“Our aim has always been to help you do more with search, and over the past three years we have made exciting strides to realize that vision. Today we are taking a big step forward as we begin rolling out what is the most significant update to Bing since we launched three years ago. Over the coming weeks, we will be introducing a brand new way to search designed to help you take action and interact with friends and experts without compromising the core search experience.”

Bing Video

Similar to the space race from the 50’s through the 70’s there has been a new type of race over recent years, a social race.

Google and Bing have been feverishly pursuing a social agenda and the winner that gets their first could steal a great deal of market share. There is no doubt about, being social is important. Even loyal Google users are starting to make the shift over to Bing just from the user experience. More people are sharing their experiences and thoughts on a daily basis and the numbers are quite staggering.