If you are serious about search engine marketing you most likely have figured out that content can be a very powerful traffic source for any website. Don’t get that confused with the crummy material that some put out there. Good content that helps you generate traffic and visibility can be difficult to write. A content strategy is something that each website should come up with prior to execution so they understand what there content writing goals actually are.
In this video Google discusses how you should go about writing good quality content so that it has a residual effect on your website moving forward. Google encourages website owners to create good content because good unique content helps everyone.