Designing a good looking and SEO friendly website can be a difficult task because there are a few details you need to look out for. It’s not too difficult as the details are easy to implement but depending on the complexity of the website might take some elbow grease.
These practices can help boost the amount of targeted traffic your website receives. There’s no need for fancy add-ons, paying for an ad on Google, or something similar. These are popular practices that have been around for a long time and have been proven to help out immensely. So without further ado, here are seven best practices for designing an SEO Friendly Website!
1. Every Page on a search friendly site is a point of entry
By designing the website in such a way that each page is a point of entry, you are guaranteeing that your website can be visited from every side. This means that every single page has a back-link and that it can be of use to the visitor. Your traffic will increase, and it’ll be easier to manage the website as well! Don’t assume everyone funnels in through the home page. Your internal pages are just as powerful so make sure you approach the design process with this mindset.
2. Search friendly mobile sites have space for finger scrolling
A search friendly mobile site needs to be configured in such a way that it allows enough space for finger scrolling. People don’t like it when they need to scroll over some text or images as it obstructs their view. Also, the website simply looks better if configured this way. Mobile friendliness is a ranking signal that Google is putting at the front of the line when conducting algorithm updates so make sure you are thinking about your visitors that are on the go.
3. Meta tags
Meta tags exist to describe a page on a website. These tags don’t appear on the page itself but in the code as part of the page. It helps in determining what a search engine finds when a user types in a specific search phrase. If they type in a keyword that is described by a meta tag on your website, it will automatically put it higher in the list of results because it makes the connection.
4. Website Performance
Your website needs to be up to the task all the time. If it has regular breakdowns, you will lose an immense amount of traffic. Design your website, so it doesn’t take too much time to load because your visitors will appreciate the speed of it. Also, don’t make it too robust or packed; it needs to be clean and fast. Having an SEO Friendly Website design is important and page load is an important part.
5. Mobile Responsive Design
If you want a website that is easily accessible on a desktop computer and a mobile device, you need to design it as such. Some websites which aren’t optimized for mobile devices simply aren’t good enough to be accessed by said devices. Sure, you can visit the website, but it will appear ugly and unorganized. The better your site is optimized for mobile devices; the happier your visitors will be, and you will achieve more clicks! Also, keep in mind that Google makes many algorithm updates each year and user experience is at the top of Google’s list. Meaning, Google likes mobile friendly coding because it makes users happy =).
6. Search friendly sites use quality keywords
The best search friendly sites use the most quality keywords. These keywords are simple words that are related to the topic but are ranked higher in Google’s algorithms. The more relevant keywords you use, the better your website ranking will be. It’s important to use keywords because they are a simple way of boosting your website ranking. But you don’t want to abuse this step. Pick only the most relevant targeted keywords possible.
7. Search friendly sites have contextual links for navigation
Contextual navigation is an easy way of organizing your website so people can access it in a simpler way. For example, you have an article which has several words that describe other topics on your website. You provide links to those topics so the reader or visitor can go check out the other topic as well. It’s much better than not providing links and prompting the visitor to navigate through a website to find it.