There are a variety of ways shoppers become influenced and swayed into whatever direction they are heading in when they research online. With so much going on online it can sometimes be difficult for people to not get side tracked. Everything from social media to articles can sway a potential client or customer in an entirely new direction very quickly so it is up to you reel them back into your direction with a positive approach.

Here are some of the most influential ways a client can shift gears online either towards you or away from you:

Bloggers

Sometimes all it takes is one blogger to write something very compelling as to why your product or service stinks and you could see yourself losing out on a great deal of business overnight. On the flip side of things all it takes is one positive post and your business could sky rocket into a whole new direction.

Product Reviews

People really do look through product review websites before they decide to do any work or purchase a product from someone. Most people do realize that when a company grows it is difficult to always keep everyone happy but if your reviews are continuously negative with little positivity it will have a negative reaction on your web brand for the long haul.

Viral Videos

A viral video produced correctly can cause a significant amount of influence into the direction of a brand but it has to be done correctly. A viral video gone wrong could cause a negative influence as well so make sure you take the time to execute it correctly.Online marketing is all about influence and swaying people to look at your products and services from the material you put out. Sure some of the material that exists out there naturally but it is important for you as a business to take the time to push out as much as possible in order to shift your influencers in the right direction.