Building a website that really pulls in traffic and sales and grows into a viable business takes time and lots of testing. You don’t just launch a website and walk away from it you test, tweak and monitor to see what is working and what isn’t. Sure this sounds easier said than done especially if you have to keep hiring a developer (s) to make website changes but it is something you must do if you are serious about growing your online business. Website conversion metrics change with time along with trends so you have to stay on the ball at all times.
Make the Phone Number Visible
Don’t hide your phone number make it visible to the world in multiple areas. Scroll down your important pages and see where things fall under the fold so there is always a phone number visible for a visitor.
Add A Lead Form
You want people to contact you? Add a lead form on each service page so people realize they can send you their information and not have to call you. Some people just don’t like the phone.
Add A Blog
Aside from just adding a blog write in it as much as you can. Try to maintain a constant stream of writing in your blog so people can see there is a person within the walls of that website.
Add Certification Logos
Are you certified in a variety of industry specific areas allowing you to conduct business? Post those certifications on your website.
Add A Testimonials Page
If you have happy clients and they love to tell you how great you have been put it on the website! This is a great trust building effort that shows your audience you have what it takes to get the job done.
Add Client Logos
Add client logos for customers you have helped to show your audience you are capable of conducting business with others.
Check Your Color Scheme
Does your business cater to men but the whole site is pink? Not saying men don’t like pink but you have to think about your demographic and change colors around so they are appropriate to your target demographic.
Check Your Design
If you haven’t redesigned your website since the dot com bubble burst in 2000 you need to red-design your website. Trends in design change and you need to be up to date with what your audience wants to see.
Check Your Images
Are your website images grainy and of poor quality? Take a few bucks and go buy some professional photos online and use them on the site. Images are great for user experience but they have to be somewhat decent in quality.
Install An Online Chat Tool
Instant online chat has been known to work very well for some businesses where people want answers quickly during the purchasing process.