When it Comes to Branding You Can’t Put Lip Stick On A Pig
If you have had a website for some time now and all you have proceeded to do is nonsense marketing in hopes of becoming “rich” you are in for a rough ride from a branding standpoint. The search engines are not what they once were back in the day where you could sit around and do directory submissions all day and generate rankings rather quickly. Those days are long gone and if you are still looking for black hat measures and corner cutting link building activities than your website’s brand might be the equivalent of a pig playing in the mud. It could be time to clean things up.
Why Is It Important To Build A Brand?
People like to feel like they are a part of something or part of a story. It doesn’t matter whether you sell underwear or automobiles brand loyalty is strong when it comes to web brands and websites receiving attention from online traffic. Rankings are important but they are not the only rodeo in town. At this point rankings are like an ice cream topper and your flavor is the brand. What does your flavor taste like? Bazaarvoice had this little piece of consumer shopping behavior that I found intresting:
“The average consumer mentionsspecific brands over 90 times per weekin conversations with friends, family, and co-workers. (Keller Fay, WOMMA, 2010)”The power of speech and influence also come along with maintaining a strong brand online. “In a study conducted by social networking site myYearbook,81 percentof respondents said they’dreceived advicefrom friends and followersrelating to a product purchasethrough a social site;74 percentof those who received such advicefound it to be influentialin their decision. (Click Z, January 2010)”
How Can I Build A Brand Online?
For starters you have to quickly change your way of thinking when it comes to marketing your website online. Building up a good strong brand that others will follow requires a specific mind set. It’s time to take the pig out of the mud and give it a bath. I would recommend doing some clean up first by installing Google Webmaster Tools and analyzing your links to see what surely needs to go. You don’t want any horrendous links pointing to your website if you plan on growing your website into the future.
Take a look at your website and update the look if you haven’t touched for years. Start writing newsworthy press releases on your business and position yourself as an expert in the industry. Treat your website like a business! Look at other leaders in your space and look at what kind of approach they are taking to build their brands online. Start building up your social community one day at a time. Have a voice in your industry and make sure that voice is heard because eventually people will turn their heads to listen to what you have to say.