...

Google Search Getting Much More
Secure

Google Search Getting Much More Secure

We live in a world where digital interaction is the number 1 form of communication. With that speed, quickness and convenience comes certain security issue that always linger in the back of people’s minds. With infinite digital lines tieing the global community together eventually perpetrators will try to pry their way into those digital communication lines. The search bar is another one of those areas where Google spends time to secure.

Google has been trying for a few years now to protect search by making it much more protected than it already is.

“We’ve worked hard over the past few years to increase our services’ use of an encryption protocol called SSL, as well as encouraging the industry to adopt stronger security standards. For example, we made SSL the default setting in Gmail in January 2010 and introduced an encrypted search service located at https://encrypted.google.com four months later. Other prominent web companies have also added SSL support in recent months.

As search becomes an increasingly customized experience, we recognize the growing importance of protecting the personalized search results we deliver. As a result, we’re enhancing our default search experience for signed-in users. Over the next few weeks, many of you will find yourselves redirected to https://www.google.com (note the extra “s”) when you’re signed in to your Google Account. This change encrypts your search queries and Google’s results page. This is especially important when you’re using an unsecured Internet connection, such as a WiFi hotspot in an Internet cafe. You can also navigate to https://www.google.com directly if you’re signed out or if you don’t have a Google Account.”

With personalized search already here for Google and Bing the security threat is only growing stronger for those looking to tap into your search history. Google aims at changing that with their most recent security measures protecting your search bar.

Need Help With Your Digital Marketing?

Submit Your Info and We’ll Work Up a Custom Proposal

      Your Name

      Your Email

      Website

      Comment

      Partner program

      Design portfolio

      Case studies

      Free website analysis

      Solutions

      Meet the Founder

      I’m Maciej Fita, the founder of Brandignity—an AI-driven digital marketing agency based in sunny Naples, Florida. With nearly 20 years in the digital marketing game, I’ve helped hundreds of clients win with inbound marketing and branding strategies that actually move the needle (not just look good on a slide). I’ve worked with everyone from scrappy SMBs to large corporate teams, rolling up my sleeves on strategy, execution, and consulting. If it lives online and needs to perform better, chances are I’ve had my hands on it—and made it work smarter.

      Maciej Fita

      Our Commitment to AI

      AI-driven marketing with humans at the wheel

      At Brandignity, we are committed to integrating the power of AI into our digital marketing services while emphasizing the irreplaceable value of human creativity and expertise. Our approach combines cutting-edge AI technology with the strategic insights and personal touch of our experienced team. This synergy allows us to craft powerful and efficient marketing strategies tailored to your unique needs. By leveraging AI for data analysis, trend prediction, and automation, we free up our experts to focus on creativity, storytelling, and building authentic connections with your audience. At Brandignity, it’s not about replacing humans with AI—it’s about empowering our team to deliver exceptional results.

      Our Blogs

      ai marketing and humans
      16 May 2026

      How AI + Human Marketers Outperform AI-Only Agencies

      Artificial intelligence has completely transformed the digital marketing landscape. From automated ad bidding to AI-generated...

      local seo
      16 May 2026

      Local SEO Citation Building Strategies and NAP Management

      You know that feeling when your business is practically invisible in local search results? That's...

      Local Franchise Marketing Strategy
      14 May 2026

      How to Integrate Geofencing Into Your Local Franchise Marketing Strategy

      Local franchise marketing has become increasingly data-driven as businesses look for more precise ways to...

      ×