These days success online means success with your brand. For all of you looking to SEO to death your micro sites just for the sake of ranking are really missing the big picture. Brand building today is probably the most important element to building a strong appearance in the online space. People might bump into individual web pages but consumers will follow brands they like for life essentially becoming repeat customers which is what every business should be striving for.
In this video the folks over at Heineken really dive into the data of search when figuring out how much influence the search space has on building their brand. For a long time there has always been question regarding how much of a positive impact search marketing makes on a brand. We say a lot.
